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  Workshops - Marketing and Sales
 
Schedules are subject to change without notice. Please check here frequently for updates.
For a complete list of workshops offered, please check the Workshop Calendar.


To view only one workshop title, please select from the following list:

  
October

 
Wake Up Your Website
Location:Lake Forest City Hall
25550 Commercentre Dr., Lake Forest 92630
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Date & Time:October 24 2017, Tuesday, from 5:00 PM to 8:00 PM
Cost:No Cost
More Info:


Special Dual Presentation

Tips to make you website a more effective sales tool (spoiler alert…a lot of that is video…) we’re gonna show you how!

Learn some of the latest website best practices and techniques for making your site an effective sales tool! It's important that businesses make their website a priority and the foundation of their online marketing in order to achieve optimal success. Start increasing sales, leads and customer loyalty!

Did you know that visitors (on a website) who view videos stay on the site an average of 2 minutes longer than those who don’t view videos ?
You need a video on your homepage! We’ll share apps and tools and techniques for making your own DIY videos. AND my best tips for making them look polished and professional.

This workshop is presented by Roni Ramos & Victoria Byrne.

Roni is the founder and President of Harmony 3 Productions. Roni is a Certified Solution Provider for Constant Contact and regularly speaks at educational seminars where she shares tips and advice on a variety of online marketing methods. Harmony 3 is a one stop solution for your online images, from photography to video to motion graphics, share-worthy is the standard! Roni will share tips, tools, techniques and actionable steps to use graphics and video to polish your online marketing…

“These are DIY tips that make your video look amazing…You can really do this!”

Roni is a great cheerleader to get small business excited about using the new technologies available to market their business.

Victoria is founder of Creative Marketing Services. Victoria has helped small businesses, entrepreneurs and start-ups maximize their online web development, marketing and lead generation potential with strategically planned, creative and cost effective marketing initiatives for over 15 years. She's a Certified Constant Contact Solution Provider and she regularly shares her marketing expertise at workshops, boot camps and training seminars.

Registration/Check-in 4:30 to 5:00 PM)
 
Grow your Business with Marketing Automation & CRM
Location:Microsoft Store - Mission Viejo
The Shops At Mission Viejo, #578, 2nd Floor (at the theater), Mission Viejo 92691
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Date & Time:October 25 2017, Wednesday, from 6:00 PM to 8:30 PM
Cost:No Cost
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Registration will be from 6:00 PM to 6:30 PM
Workshop & presentation: From 6:30 to 7:30
Networking & raffle Prizes: From 7:30 to 8:30

Presented by Eric Klauss.

Eric Klauss has over 25 years experience selling, consulting and recommending Technology solutions as a customer, consultant and salesperson in the industry. Today he provides his expertise to PartnerSource Solutions customers, where he is a Partner. Eric also currently serves President of the Southern California chapter of International Association of Microsoft Channel Partners.

Organized networking led by Microsoft partners, prepare your business cards, 30 second pitch…

Click here to follow SCORE Tech, Marketing & Networking events

 
The Brand & The Blog
Location:Orange Public Library
407 E. Chapman Ave., Orange 92866
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Date & Time:October 30 2017, Monday, from 6:00 PM to 9:00 PM
Cost:No Cost
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Your personal brand is the foundation of your small business and career. Your blog is one of the best tools to show your expertise, tell your brand story, and strengthen your website’s SEO. The world of work has changed. Branding has changed. The world of content is always changing. Make your brand and your blog work for you and your company.

Attend this powerful seminar on branding and learn:

• How the world of work and careers have changed forever.
• How to reinvent your own personal brand.
• How to determine the most powerful attributes of your personal and company brand.
• How to set your brand apart.
• How your website’s blog gets Google's attention.
• How digital and mobile marketing have changed branding.
• How a blog establishes your thought leadership and credibility.
• How I grew my website traffic over 1000% in one year with a blog.
• How I got a six figure client with one blog post.
• And much more...

Stuart Atkins of Atkins Marketing Solutions presents this workshop. Stu is a marketing consultant, author, blogger, speaker, SDBC Business Adviser, and Adjunct Professor of Marketing at Cal State Fullerton's Mihaylo College of Business and Economics.

(Registration/Check-in 5:30 to 6:00 PM)
 
 
  
November

 
Content Beyond Words
Location:Brea Chamber of Commerce
1 Civic Center Circle, 2nd Floor, Brea 92821
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Date & Time:November 2 2017, Thursday, from 6:00 PM to 9:00 PM
Cost:No Cost
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How to create amazing, “shareable” images, graphics and video for social media marketing!

You will learn how to create beautiful images and even easy DIY video for your business. Promoting your great new graphics is the next step, so I will share with you my next steps to get the most mileage from the effort you are putting into them. How to easily share on social media, your website and of course a dedicated email…oh yes spoiler alert…you’ll even learn how to make a short “trailer” for your 30sec video! This workshop will be fun…you can really do this!

Learn:
• Why you should use video as content.
• Why shorter is better, and why sometimes this isn’t true…
• See how to easily create great graphics and images for all your social content.
• How filters can up your image game!
• Best tips on how to share!

Roni Ramos, Founder & President of Harmony 3 Productions presents this workshop.

Roni regularly speaks at educational seminars where she shares tips and advice on a variety of social media marketing methods. Attendees rave about her presentations where she shares tips, tools, techniques and actionable steps to use graphics and video to polish your online marketing. These are DIY tips that make your video look amazing…You can really do this!

Roni is a great cheerleader to get small business excited about using the new technologies available to market their business.

(Registration/Check-in 5:30 to 6:00 PM)
 
Drive New Business with Social Media + Facebook Ads
Location:Laguna Woods City Hall
24264 El Toro Rd., Council Chambers, Laguna Woods 92637
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Date & Time:November 9 2017, Thursday, from 6:00 PM to 9:00 PM
Cost:No Cost
More Info:


Join Us for a Guide to Successful Social Media Marketing!

You know you should be on social media for your business or non-profit. You know it can help you drive more new and repeat business for your organization. But, do you know why? Do you know which social media platform will have the biggest bang for your buck? And when you start your profile, do you know what to say and how to grow your following? This session will answer all of those questions and more!

Let us help you:
• Determine the platform that’s right for you and your organization
• Announce your presence and build your network
• Create and share content that encourages action
• Understand social media advertising and learn your options
• How to use Facebook Ads to increase engagement & grow your business
• Convert social media leads into potential customers by growing your email list
• Case Studies/ Small Business Real World Examples
• Q&A

From understanding the different social media platforms, to choosing what to say and where to say it, this seminar will give you the keys to the most effective social media marketing for you. You don’t have to be on every platform, and you don’t have to make every post by yourself. Let us make social media easy - join us!
Metrics – can be like magic. Have you wondered: how can the reports and analytics of digital marketing give you the insight and key info you need to succeed? We will take you step-by-step through the amazing data generated by all the key online marketing tools – and give you tips on how to use it.

You’ll learn:
• How email open- and click-through reports can help you know:
• The calls to action/messaging that actually WORK
• Best times, days and ways to get the response you want
• How social media engagement and click rates can tell you the topics, type of media posts, and frequency your connections really want
• How research, setting goals, monitoring campaign results and applying lessons learned will continually improve your results!

Victoria Byrne, founder of Creative Marketing Services, is the presenter of this workshop. Victoria has helped small businesses, entrepreneurs and start-ups maximize their online web development, marketing and lead generation potential with strategically planned, creative and cost effective marketing initiatives for over 15 years. She's a Certified Constant Contact Solution Provider and she regularly shares her marketing expertise at workshops, boot camps and training seminars.

(Registration/Check-in 5:30 to 6:00 PM)
 
Branding & Website Strategy for Your Organization
Location:Bellflower City Hall
16600 Civic Center Drive, Bellflower 90706
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Date & Time:November 14 2017, Tuesday, from 6:00 PM to 9:00 PM
Cost:No Cost
More Info:


Manage your organization's web presence and learn how to connect with your customers. In this workshop we will cover:

• How your brand effects design decisions
• Competition and pricing
• Choosing a look for your organization
• Unfolding your story through images, content and navigation
• Choosing a WordPress theme
• Search engine optimization and maximizing your page rank
• Best practices to maintain and update your website
• Incorporating news, blogging and social media
• Adding eCommerce and security
• Measuring success through analytics
• Budgeting and choosing a vendor

About the Presenter: Mark Raymond is a seasoned executive with deep marketing and technical expertise. He is president of Luminys, a company specializing in branding, WordPress website design, social media, analytics and communications. Prior to founding Luminys, Mark cofounded a telecom company, served as VP of Marketing for an internet company that was acquired by Yahoo, and was a Program Manager for Phoenix Technologies in Silicon Valley where he managed new technology development and served on several industry boards of directors. Mark has business acquisition experience, has worked internationally, and has studied Mandarin and Japanese. He has an undergraduate degree in computer science and an Executive MBA with an emphasis in Finance, both from the University of California, Irvine.

(Registration/Check-in 5:30 to 6:00 PM)
 
The Power of PPC Advertising:
    Google AdWords In Action
Location:Rancho Santa Margarita Bell Tower Regional Community Ctr.
22232 El Paseo, Rancho Santa Margarita 92688
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Date & Time:November 14 2017, Tuesday, from 6:00 PM to 9:00 PM
Cost:No Cost
More Info:


Google AdWords is one of the most effective tools to drive targeted, relevant, and specific traffic to your website. Google AdWords is the most powerful tool ever created in the history of advertising. With AdWords you’re in control. Customers chase you so you don’t have to chase them. You set your daily budget, create your own ads, choose geographic placement, and build your keyword list. In short, AdWords allows a small business to become their own micro ad agency.

Attend this introductory seminar and learn:

• How you can attract targeted and relevant traffic to your website in 24 hours
• Why all clicks are not created equal
• Why text ads beat banner ads
• Why search marketing is the most powerful tool in your digital arsenal
• Why search is more powerful yet complimentary to social media
• How AdWords uses mobile marketing to increase sales
• Why more people buy with PPC ads when looking to purchase online
• How PPC can increase sales and sell more products
• And more...

Plus useful tips from Stu's new book, successful digital client case studies and marketing strategies. Register Now, Space is limited and will fill up quickly!

Bonus: Hear The Story of How I Got A Six Figure Customer With One Blog Post!

Stuart Atkins of Atkins Marketing Solutions presents this workshop. Stu is a marketing consultant, author, blogger, speaker, SDBC Business Adviser, and Adjunct Professor of Marketing at Cal State Fullerton's Mihaylo College of Business and Economics.

(Registration/Check-in 5:30 to 6:00 PM)
 
Marketing Is War!
Location:Laguna Niguel City Hall
30111 Crown Valley Parkway, Community Room, Laguna Niguel 92677
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Date & Time:November 16 2017, Thursday, from 6:00 PM to 9:00 PM
Cost:No Cost
More Info:


Check in at 5:30.

A light Dinner from Corner Bakery will be provided to the first 50 to arrive.

How The Little Guy Beats The Big Guy? By Being Different and Better!

What You Will Learn?

1. Proven strategies on how smaller competitors outperform bigger competitors
2. How to focus on a few critical things
3. What to advertise, what to sell and what makes you money

Who Should Attend?
1. Businesses who compete regularly against larger businesses
2. Businesses who want to win more profitable business
3. Businesses who are willing to CHANGE to become more successful

John Pietro of SCORE presents this workshop. John has spent 40 years training, managing and motivating be better. He was a Corporate Marketing Executive for Fortune 500 Companies, like Wendy’s where he worked on the famous “Where’s The Beef” Campaign. He has consulted on with large companies like Coca Cola, Cinnabon and Exide on marketing strategy and communications. He has worked for large advertising conglomerates like Omnicom. He left the corporate world at 51, by his own choice, to start his own advertising agency, AMP, which he sold 12 years later and retired. He has had numerous SCORE success stories and wants to create more with you.

 
Marketing Is War!
Location:Webster University
32 Discovery, #250, Irvine 92618
Click here to view map
Date & Time:November 20 2017, Monday, from 10:30 AM to 1:30 PM
Cost:No Cost
More Info:


How The Little Guy Beats The Big Guy? By Being Different and Better!

What You Will Learn?

1. Proven strategies on how smaller competitors outperform bigger competitors
2. How to focus on a few critical things
3. What to advertise, what to sell and what makes you money

Who Should Attend?
1. Businesses who compete regularly against larger businesses
2. Businesses who want to win more profitable business
3. Businesses who are willing to CHANGE to become more successful

John Pietro of SCORE presents this workshop. John has spent 40 years training, managing and motivating be better. He was a Corporate Marketing Executive for Fortune 500 Companies, like Wendy’s where he worked on the famous “Where’s The Beef” Campaign. He has consulted on with large companies like Coca Cola, Cinnabon and Exide on marketing strategy and communications. He has worked for large advertising conglomerates like Omnicom. He left the corporate world at 51, by his own choice, to start his own advertising agency, AMP, which he sold 12 years later and retired. He has had numerous SCORE success stories and wants to create more with you.

(Registration/Check-in 10:00 to 10:30 AM)
 
Selling Techniques That Work
Location:Fullerton Public Library
353 W Commonwealth Ave, Fullerton 92832
Click here to view map
Date & Time:November 30 2017, Thursday, from 10:30 AM to 1:30 PM
Cost:No Cost
More Info:


Does selling scare you? Are you afraid of selling? Don't be! Register for this workshop and learn how to relish the opportunity to engage in the process! Selling is a skill that is learned not inherent. It is a 'step by step' procedure. There is no such thing as a "born salesperson"....one learns how to be a successful salesperson. You can learn these proper steps to a successful sale. Proper selling is an example of 'behaviour modification'. Your goal is to change the behaviour of a client into buying your product and/or service as opposed to what they are presently using. It's not an exact science. There are no 'silver bullets' that work all the time. This workshop covers selling techniques that work for both ‘face to face’ and telephone sales. You will learn how to present yourself, your product and/or service, solid negotiation techniques and how to create better solutions to the customer’s business problems. You will learn how to make a sale, to create the right impression, what to say and when to say it for maximum impact while being able to recognize the signs that a customer is ready to buy and if they are not... what to do next. With what is learned in this workshop, you will make the most out of every sales opportunity! Come and join us!

Pete Foley of SCORE presents this workshop. Pete was employed in the sales and marketing of major corporations in the transportation business and retired from FedEx Freight, Inc., after 16 years as Vice President of Sales. Pete also worked closely with the Marketing Department to aid in pricing, positioning, and advertising the products he managed. At the time Pete retired, this segment of FedEx had become the largest Less Than Truckload (LTL) company in the Western United States. He has developed, taught and facilitated numerous Sales, Marketing and Negotiation courses throughout his career.

(Registration/Check-in 10:00 to 10:30 AM)
 
 
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