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SCORE is a resource partner with the SBA
  Workshops - Marketing and Sales
 
Schedules are subject to change without notice. Please check here frequently for updates.
For a complete list of workshops offered, please check the Workshop Calendar.


To view only one workshop title, please select from the following list:

  
December

 
Work Smarter, Not Harder - WordPress for Small Business
Location:Webster University
32 Discovery, #250, Irvine 92618
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Date & Time:December 18 2017, Monday, from 10:30 AM to 1:30 PM
Cost:No Cost
More Info:


WordPress is the fastest growing and most popular website platform for all levels of business, but especially small business. The amazing selection of features, options and benefits that attracted Samsung, Ford, EBay, GM and CNN to WordPress are the same for Small Business Owners everywhere:

• Simple, yet Powerful
• Versatile Flexibility with Limitless Customization Options
• Expansion/Growth Possibilities are Endless
• Easy to Learn, Easy to Use & Easy to Maintain
• WordPress Support is Second to None
• SEO & Google Ranking Friendly
• Do-it-Yourself Cost Effectiveness

We will discuss the following topics during our fact filled WordPress presentation:

• What is WordPress?
• Why WordPress is Perfect for Small Businesses
• What is Responsive Design & Why Do You Need It?
• Website Best Practices
• Why it Makes Sense to Convert Your Site to WordPress
• Overview of Google Analytics
• "Doing it Right" Case Studies
• Top 10 Wordpress Plugins

Victoria Byrne, founder of Creative Marketing Services, is the presenter of this workshop. Victoria has helped small businesses, entrepreneurs and start-ups maximize their online web development, marketing and lead generation potential with strategically planned, creative and cost effective marketing initiatives for over 15 years. She regularly shares her marketing expertise at workshops, boot camps and training seminars.

(Registration/Check-in 10:00 to 10:30 AM)
 
Branding & Website Strategy for Your Organization
Location:Clifton C. Miller Community Center
300 Centennial Way, Tustin 92780
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Date & Time:December 21 2017, Thursday, from 6:00 PM to 9:00 PM
Cost:No Cost
More Info:


Manage your organization's web presence and learn how to connect with your customers. In this workshop we will cover:

• How your brand effects design decisions
• Competition and pricing
• Choosing a look for your organization
• Unfolding your story through images, content and navigation
• Choosing a WordPress theme
• Search engine optimization and maximizing your page rank
• Best practices to maintain and update your website
• Incorporating news, blogging and social media
• Adding eCommerce and security
• Measuring success through analytics
• Budgeting and choosing a vendor

About the Presenter: Mark Raymond is a seasoned executive with deep marketing and technical expertise. He is president of Luminys, a company specializing in branding, WordPress website design, social media, analytics and communications. Prior to founding Luminys, Mark cofounded a telecom company, served as VP of Marketing for an internet company that was acquired by Yahoo, and was a Program Manager for Phoenix Technologies in Silicon Valley where he managed new technology development and served on several industry boards of directors. Mark has business acquisition experience, has worked internationally, and has studied Mandarin and Japanese. He has an undergraduate degree in computer science and an Executive MBA with an emphasis in Finance, both from the University of California, Irvine.

(Registration/Check-in 5:30 to 6:00 PM)
 
 
  
January

 
The Secrets of Selling
Location:Newport Beach Public Library
1000 Avocado Avenue, Friends Room, Newport Beach 92660
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Date & Time:January 9 2018, Tuesday, from 6:00 PM to 8:45 PM
Cost:No Cost
More Info:


Designed for business owners, managers, office and sales staff, this workshop will take you step by step through the art of selling.

It is guaranteed to give you much more confidence, a far better understanding of the sales process and help in dramatically elevating your closing ratio. Questions and challenges will be welcome.

You will learn:

• Sales Process, Step by step
• How to develop an exciting elevator pitch
• How to overcome “Price Too High”
• Effective Probing
• Dealing with Customer Complaints
• Overcoming Objections
• Cold Calling & Appointments
• Telephone Selling
• The No-No’s of Selling
• Managing A Sales Staff

Barry McKinley of SCORE is the presenter. He has owned 10 different businesses in 5 different industries. These businesses were either purchased or started, and he later sold them to investors, employees, competitors or large corporations. His entire career has been based on building companies from scratch to the point that they could be acquired. He operated his own medical sales company generating over $50 million in sales. He has sold products and services to professionals, large and small companies, buying groups and directly to consumers. Barry estimates that he has made 25,000 sales presentations to groups varying from 1 to 100. He has personally hired and managed in excess of 200 sales people. He has won numerous sales awards, contests and industry recognitions. As a SCORE mentor Barry has participated in over 2,100 face-to-face sessions with business owners and twice that number via email counseling.

(Registration/Check-in 5:30 to 6:00 PM)
 
Instagram... Creating Awesome Images!
Location:Mission Viejo City Hall
200 Civic Center, Saddleback Room, Mission Viejo 92691
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Date & Time:January 10 2018, Wednesday, from 1:30 PM to 4:30 PM
Cost:$35 pre-register online; $45 at the door (cash or check only)
More Info:


Helpful tips to create share-worthy images and video! Is your business on Instagram...do you feel like you might be missing out if you're not using it yet? Well, you should look closely at this social media site as a way to engage with your customers and find new followers for your service or brand. If you think Instagram is only about beautiful faraway places or amazing food, join me for tips, apps, and hands on best practices on how to create SHAREWORTHY images and video for your Instagram account.

We’ll even have a hands on demo, you can see how to set up a flat lay shoot and watch as filters make your own image come alive!!!

Let's dive in with:
• Why your business should be on Instagram
• What the heck is a hashtag?
• How to make your images really pop or Filters are amazing...
• How to make quick social media videos to share on Instagram
• How to re-purpose those very images and video
• Hands on demo with Flat-Lay techniques, simple lighting and composition tips!

Instagram is all about images so join us to see how you can improve your images with filters and some simple techniques so they look great! Learn what to look for when you are composing your photos and yes, creating your own DIY Videos.

Roni Ramos, Founder & President of Harmony 3 Productions presents this workshop.

Roni regularly speaks at educational seminars where she shares tips and advice on a variety of social media marketing methods. Attendees rave about her presentations where she shares tips, tools, techniques and actionable steps to use graphics and video to polish your online marketing. These are DIY tips that make your video look amazing…You can really do this!

Roni is a great cheerleader to get small business excited about using the new technologies available to market their business.

(Registration/Check-in 1:00 to 1:30 PM)
 
Branding & Website Strategy for Your Organization
Location:Fullerton Public Library
353 W Commonwealth Ave, Fullerton 92832
Click here to view map
Date & Time:January 11 2018, Thursday, from 6:00 PM to 9:00 PM
Cost:No Cost
More Info:


Manage your organization's web presence and learn how to connect with your customers. In this workshop we will cover:
• How your brand effects design decisions
• Competition and pricing
• Choosing a look for your organization
• Unfolding your story through images, content and navigation
• Choosing a WordPress theme
• Search engine optimization and maximizing your page rank
• Best practices to maintain and update your website
• Incorporating news, blogging and social media
• Adding eCommerce and security
• Measuring success through analytics
• Budgeting and choosing a vendor

About the Presenter: Mark Raymond is a seasoned executive with deep marketing and technical expertise. He is president of Luminys, a company specializing in branding, WordPress website design, social media, analytics and communications. Prior to founding Luminys, Mark cofounded a telecom company, served as VP of Marketing for an internet company that was acquired by Yahoo, and was a Program Manager for Phoenix Technologies in Silicon Valley where he managed new technology development and served on several industry boards of directors. Mark has business acquisition experience, has worked internationally, and has studied Mandarin and Japanese. He has an undergraduate degree in computer science and an Executive MBA with an emphasis in Finance, both from the University of California, Irvine.

(Registration/Check-in 5:30 to 6:00 PM)
 
The Power of PPC Advertising:
    Google AdWords In Action
Location:Webster University
32 Discovery, #250, Irvine 92618
Click here to view map
Date & Time:January 15 2018, Monday, from 10:30 AM to 1:30 PM
Cost:No Cost
More Info:


Google AdWords is the most effective digital advertising tool ever created. AdWords drives targeted, relevant, and specific traffic to your website. With AdWords you’re in control. Customers chase you so you don’t have to chase them. You set your daily budget, create your own ads, choose geographic placement, and build your keyword list. In short, AdWords allows any business to attract the right customers at the right time for the right product.

Attend this introductory seminar and learn:

- How AdWords attracts targeted and relevant traffic to your website in 24 hours
- How AdWords captures customer intent
- Why all clicks are not created equal
- Why effective lead generation and attribution is critical for sales success
- Why text ads beat banner ads
- Why search marketing is the most powerful tool in your digital arsenal
- Why search is more powerful yet complimentary to social media
- How AdWords uses mobile marketing to increase sales
- How PPC uses detailed call tracking to help close sales
- Why more people buy with PPC ads than organic searches when looking to purchase online
- How PPC can increase sales and sell more products
- And more...

Plus useful tips from Stu's new book, successful digital client case studies and marketing strategies. Register Now, Space is limited and will fill up quickly!

Stuart Atkins presents this workshop. Stuart is a digital marketing consultant and owns his own digital marketing agency, Atkins Marketing Solutions. His is an author, speaker, and Adjunct Professor of Marketing at Cal State Fullerton's Mihaylo College of Business and Economics.

(Registration/Check-in 10:00 to 10:30 AM)
 
Selling Techniques That Work
Location:National University
3390 Harbor Blvd, Costa Mesa 92626
Click here to view map
Date & Time:January 17 2018, Wednesday, from 1:00 PM to 4:00 PM
Cost:$35 pre-register online; $45 at the door (cash or check only)
More Info:


Does selling scare you? Are you afraid of selling? Don't be! Register for this workshop and learn how to relish the opportunity to engage in the process! Selling is a skill that is learned not inherent. It is a 'step by step' procedure. There is no such thing as a "born salesperson"....one learns how to be a successful salesperson. You can learn these proper steps to a successful sale. Proper selling is an example of 'behaviour modification'. Your goal is to change the behaviour of a client into buying your product and/or service as opposed to what they are presently using. It's not an exact science. There are no 'silver bullets' that work all the time. This workshop covers selling techniques that work for both ‘face to face’ and telephone sales. You will learn how to present yourself, your product and/or service, solid negotiation techniques and how to create better solutions to the customer’s business problems. You will learn how to make a sale, to create the right impression, what to say and when to say it for maximum impact while being able to recognize the signs that a customer is ready to buy and if they are not... what to do next. With what is learned in this workshop, you will make the most out of every sales opportunity! Come and join us!
Pete Foley of SCORE presents this workshop. Pete was employed in the sales and marketing of major corporations in the transportation business and retired from FedEx Freight, Inc., after 16 years as Vice President of Sales. Pete also worked closely with the Marketing Department to aid in pricing, positioning, and advertising the products he managed. At the time Pete retired, this segment of FedEx had become the largest Less Than Truckload (LTL) company in the Western United States. He has developed, taught and facilitated numerous Sales, Marketing and Negotiation courses throughout his career.

(Registration/Check-in 12:30 to 1:00 PM)
 
 
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