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  Workshops - Marketing and Sales
 
Schedules are subject to change without notice. Please check here frequently for updates.
For a complete list of workshops offered, please check the Workshop Calendar.


To view only one workshop title, please select from the following list:

  
June

 
Selling Techniques That Work
Location:Garden Grove Community Center
11300 Stanford Ave., Room B, Garden Grove 92840
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Date & Time:June 27 2017, Tuesday, from 6:00 PM to 9:00 PM
Cost:No Cost
More Info:


Are you afraid of selling? Don't be! Register for this workshop and learn how to relish the opportunity to engage in the process! Selling is a skill that is learned not inherent. It is a 'step by step' procedure. There is no such thing as a "born salesperson"....one learns how to be a successful salesperson. You can learn the proper steps to a successful sale. Proper selling is an example of 'behaviour modification'. Your goal is to change the behaviour of a client into buying your product and/or service. It's not an exact science. There are no 'silver bullets' that work all the time. You will learn how to present yourself, your product and/or service and your ideas for better solutions to the customer’s business problems. This workshop is a BASIC selling technique workshop primarily for ‘face to face’ and telephone sales. It is basically “Selling 101” that will help you in these areas and more. After taking this workshop, you will have learned how to make a sale, to create the right impression what to say and when to say it for maximum impact while being able to recognize the signs that a customer is ready to buy and if they are not what to do next. With what is learned in this workshop, you will make the most out of every sales opportunity.

Carl Woodard of SCORE presents this workshop. During his extensive career, Carl marketed, managed and sold many of the country’s largest food brands, such as those of Hunt Foods: Hunt’s Tomato Sauce, Swiss Miss Cocoa, Wesson Oil, Orville Redenbacher’s Gourmet Popping Corn, etc. In this workshop, Carl will help you determine who your primary target customers are and how to plan your marketing approach to attract them. Sign up and reserve your space today!

(Registration/Check-in 5:30 to 6:00 PM)
 
 
  
July

 
Why Your Website Should be a Top Marketing Priority for 2017
Location:Chapman University
549 W. Palm, Orange 92868
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Date & Time:July 10 2017, Monday, from 6:00 PM to 9:00 PM
Cost:No Cost Workshop; Fee for Parking
More Info:


Wake up your website for 2017! Join us to learn some of the latest website best practices and techniques for making your site an effective sales tool! It’s important that businesses make their website a priority and the foundation of their online marketing in order to achieve optimal success. Start increasing sales, leads and customer loyalty!

This informative session will cover:

• Why You Should Make Your Website a Top Marketing Priority
• Mobile Trends
• Why It's Critical to Have a Mobile-friendly Website
• The Latest Website Best Practices
• Top Turnoffs for Visitors
• Tips to Make Your Website a More Effective Sales Tool
• An Overview of Google Analytics
• Resources for Tracking & Monitoring the Effectiveness of Your Website
• Case Studies/ Small Business Real World Examples

Victoria Byrne, founder of Creative Marketing Services, is the presenter of this workshop. Victoria has helped small businesses, entrepreneurs and start-ups maximize their online web development, marketing and lead generation potential with strategically planned, creative and cost effective marketing initiatives for over 15 years. She's a Certified Constant Contact Solution Provider and she regularly shares her marketing expertise at workshops, boot camps and training seminars.

(Registration/Check-in 5:30 to 6:00 PM)
 
Branding & Website Strategy for Your Organization
Location:National University
3390 Harbor Blvd, Costa Mesa 92626
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Date & Time:July 11 2017, Tuesday, from 9:00 AM to Noon
Cost:$35 pre-register online; $45 at the door (cash or check only)
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Manage your organization's web presence. In this workshop we will cover:

• How your brand effects design decisions
• Choosing a look for your organization
• Unfolding your story through images, content and navigation
• Using WordPress and choosing a template
• Search engine optimization and maximizing your page rank
• Best practices to maintain and update your website
• Incorporating social media
• Measuring success through analytics
• Budgeting and choosing a vendor

About the Presenter: Mark Raymond is a seasoned executive with deep marketing and technical expertise. He is president of Luminys, a company specializing in branding, WordPress website design, social media, analytics and communications. Prior to founding Luminys, Mark cofounded a telecom company, served as VP of Marketing for an internet company that was acquired by Yahoo, and was a Program Manager for Phoenix Technologies in Silicon Valley where he managed new technology development and served on several industry boards. Mark has business acquisition experience, has worked internationally, and has studied Mandarin and Japanese. He has an undergraduate degree in computer science and an Executive MBA with an emphasis in Finance, both from the University of California, Irvine.

(Registration/Check-in 8:30 to 9:00 AM)
 
Bring Attention To Your Website, To Your Business, With Video!
Location:Bellflower City Hall
16600 Civic Center Drive, Bellflower 90706
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Date & Time:July 11 2017, Tuesday, from 6:00 PM to 9:00 PM
Cost:No Cost
More Info:


Video is fast becoming the content of choice to showcase you, your product or your service online! Learn how to create and incorporate DIY video throughout your website, on all your social media and your email.

Statistics show that viewers stay on a website longer when there is a video, emails get better open rates and social media gets better engagement. You'll leave this workshop with actionable tips and techniques to make a DIY video for your business right on your smartphone. In fact you can create a library of video for your online marketing. Video produces results!

Attend this free workshop and learn:
• The importance of brand standards and consistency, from your website to social media to your video.
• Tools and techniques for making your own videos, making them look polished and professional.
• Information on apps that make it easy!
• Actionable steps to market your video online with email and social media.

Join us for a fun and informative evening. You’ve heard it before…haven’t you always wanted to direct?

Roni Ramos, Founder & President of Harmony 3 Productions presents this workshop. Roni is the founder and President of Harmony 3 Productions. Roni is a Certified Solution Provider for Constant Contact and regularly speaks at educational seminars where she shares tips and advice on a variety of online marketing methods. Harmony 3 is a one stop solution for your online images, from photography to video to motion graphics, share-worthy is the standard! Roni will share tips, tools, techniques and actionable steps to use graphics and video to polish your online marketing…
“These are DIY tips that make your video look amazing…You can really do this!”

Roni is a great cheerleader to get small business excited about using the new technologies available to market their business.

(Registration/Check-in 5:30 to 6:00 PM)
 
10 Digital Marketing Trends in 2017
Location:Fullerton Public Library
353 W Commonwealth Ave, Fullerton 92832
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Date & Time:July 13 2017, Thursday, from 6:00 PM to 9:00 PM
Cost:No Cost
More Info:


What You'll Learn: Digital marketing are constantly changing thanks to widespread ownership of smartphones, data-mining and video streaming, plus a cultural desire for digestible and personalized content. Learn which trends will impact your organization in 2017 and how you can use these trends to edge out your competition? You will learn which platforms deliver the most results and why.

By the end of this session, you'll have a cutting edge on:
• Marketing Automation - how to get more done with the push of a button.
• Content Marketing- finding and creating content that achieves marketing goals.
• Video - how it can affect your likes, followers and bring in sales & referrals
• Mobile - how smart phones affect your online ads and social media posts
• Big Data - how you can use it to improve your results and enhance closure.

Join us as we explore the top trends in digital marketing that we believe small businesses should be paying attention to in 2017. We'll explore each trend and provide some simple tips to incorporate them into your overall marketing strategy.

This workshop is presented by Liz Harsch of Tailor-Made Advertising. Liz has been helping small businesses make more of their marketing budget since 1988. She has been awarded by Constant Contact as an All Star Email Marketer and is Master Certified and an Authorized Local Expert to present Marketing, Email Marketing and Social Media Workshops & offers other Small Business Workshops.

(Registration/Check-in 5:30 to 6:00 PM)
 
Selling Techniques That Work
Location:Webster University
32 Discovery, #250, Irvine 92618
Click here to view map
Date & Time:July 17 2017, Monday, from 10:30 AM to 1:30 PM
Cost:No Cost
More Info:


Are you afraid of selling? Don't be! Register for this workshop and learn how to relish the opportunity to engage in the process! Selling is a skill that is learned not inherent. It is a 'step by step' procedure. There is no such thing as a "born salesperson"....one learns how to be a successful salesperson. You can learn the proper steps to a successful sale. Proper selling is an example of 'behaviour modification'. Your goal is to change the behaviour of a client into buying your product and/or service. It's not an exact science. There are no 'silver bullets' that work all the time. You will learn how to present yourself, your product and/or service and your ideas for better solutions to the customer’s business problems. This workshop is a BASIC selling technique workshop primarily for ‘face to face’ and telephone sales. It is basically “Selling 101” that will help you in these areas and more. After taking this workshop, you will have learned how to make a sale, to create the right impression what to say and when to say it for maximum impact while being able to recognize the signs that a customer is ready to buy and if they are not what to do next. With what is learned in this workshop, you will make the most out of every sales opportunity.

Pete Foley of SCORE presents this workshop. Pete was employed in the sales and marketing of major corporations in the transportation business and retired from FedEx Freight, Inc., after 16 years as Vice President of Sales. While at FedEx, Pete also worked closely with the Marketing Department to aid in pricing, positioning, and advertising the products he managed. At the time Pete retired, this segment of FedEx was the largest Less Than Truckload (LTL) company in the Western United States. He has developed, taught and facilitated numerous Sales, Marketing and Negotiation courses throughout his career.

(Registration/Check-in 10:00 to 10:30 AM)
 
 
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