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  Workshops - Marketing and Sales
 
Schedules are subject to change without notice. Please check here frequently for updates.
For a complete list of workshops offered, please check the Workshop Calendar.


To view only one workshop title, please select from the following list:

  
June

 
The Power of PPC Advertising:
    Google AdWords In Action
Location:Orange Public Library
407 E. Chapman Ave., Orange 92866
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Date & Time:June 25 2018, Monday, from 6:00 PM to 8:45 PM
Cost:No Cost
More Info:


Google AdWords drives targeted, relevant, and specific traffic to your website. See how the most powerful advertising tool ever created can generate sales for your business. Get lower costs per lead and higher ROI with PPC advertising.

What you will learn:

• How you can attract targeted and relevant traffic to your website in 24 hours
• Why all clicks are not created equal
• Why search marketing is the most powerful tool in your digital arsenal
• Why PPC advertising is more powerful yet complimentary to social media
• How AdWords uses mobile marketing to increase sales
• Why more people buy with PPC ads when looking to purchase online

Stuart Atkins is the owner and founder of Atkins Marketing Solutions, a digital marketing agency in Orange, CA. He’s a search marketing specialist, marketing consultant, author of two books, speaker, and Adjunct Professor of Marketing at Cal State Fullerton's Mihaylo College of Business and Economics. He brings over 30 years of marketing experience to every seminar.

(Registration/Check-in 5:30 to 6:00 PM)
 
 
  
July

 
Branding & Website Strategy for Your Organization
Location:Brea Chamber of Commerce
1 Civic Center Circle, 2nd Floor, Brea 92821
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Date & Time:July 5 2018, Thursday, from 6:00 PM to 9:00 PM
Cost:No Cost
More Info:


Manage your organization's web presence and learn how to connect with your customers. In this workshop we will cover:

• How your brand effects design decisions
• Competition and pricing
• Choosing a look for your organization
• Unfolding your story through images, content and navigation
• Choosing a WordPress theme
• Search engine optimization and maximizing your page rank
• Best practices to maintain and update your website
• Incorporating news, blogging and social media
• Adding eCommerce and security
• Measuring success through analytics
• Budgeting and choosing a vendor

About the Presenter: Mark Raymond is a seasoned executive with deep marketing and technical expertise. He is president of Luminys, a company specializing in branding, WordPress website design, social media, analytics and communications. Prior to founding Luminys, Mark cofounded a telecom company, served as VP of Marketing for an internet company that was acquired by Yahoo, and was a Program Manager for Phoenix Technologies in Silicon Valley where he managed new technology development and served on several industry boards of directors. Mark has business acquisition experience, has worked internationally, and has studied Mandarin and Japanese. He has an undergraduate degree in computer science and an Executive MBA with an emphasis in Finance, both from the University of California, Irvine.

(Registration/Check-in 5:30 to 6:00 PM)
 
Optimizing Your Content Success with SEO and Google Analytics
Location:Rancho Santa Margarita Bell Tower Regional Community Ctr.
22232 El Paseo, Rancho Santa Margarita 92688
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Date & Time:July 10 2018, Tuesday, from 6:00 PM to 9:00 PM
Cost:No Cost
More Info:


Content marketing is the rage today but how do you know what to write about and then measure success? What gets content ranked, read and acted on? Today a mix of content strategy, SEO and Google Analytics is needed to create, measure and adjust to find the voice that satisfies your audience and drives engagement. What you will learn: • What type of content is getting ranked today • Tools to discover what your audience wants for content • What steps can you take to get visibility (SEO) for your content • Measuring the success of your content • Using Google Analytics to measure website success Steve Pitchford, an account manager at the SEO agency Search Optimizers, will be presenting this workshop. Steve has a passion for helping small and medium-sized businesses connect with their audience, to drive website visits, engagement and conversions. Lead generation is the name of the game today and your website is the hub of your digital marketing presence. (Registration/Check-in 5:30 to 6:00 PM)
 
Get Five-Star Reviews on Google, Yelp, and Facebook
Location:Laguna Woods City Hall
24264 El Toro Rd., Council Chambers, Laguna Woods 92637
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Date & Time:July 12 2018, Thursday, from 6:00 PM to 8:00 PM
Cost:No Cost
More Info:


When consumers are searching online for businesses in your area, do you show up? Whether potential customers are evaluating a new provider or are following up on a referral from a friend, it’s imperative that you stand out and shine.

Learn how you can bolster your business’s online presence to attract new customers and generate new revenue.

Attendees will learn how to use free tools to take control of and improve your business’s online pages, and learn customer follow-up strategies that can be applied immediately.

This workshop is presented by Kim Olson. Kim has collaborated with local businesses for over 4 years in her career as an account executive and marketer. She is currently Account Executive at Broadly.com, which helps local businesses improve their online presence and grow word-of-mouth. Olson earned a Bachelors from the Point Loma Nazarene University in San Diego with a degree in Communications.

(Registration/Check-in 5:30 to 6:00 PM)
 
Instagram... Creating Awesome Images for Business!
Location:Webster University
32 Discovery, #250, Irvine 92618
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Date & Time:July 16 2018, Monday, from 10:30 AM to 1:30 PM
Cost:No Cost
More Info:


A Hands on Extravaganza!

Helpful tips to create share-worthy, thumb stopping images and VIDEO! We’ll look closely at Instagram, this social media phenomenon as a way to engage with your customers AND find new followers for your service or brand. Join me for tips, apps, and a hands demo, this is the fun stuff!

What we’ll cover
• Why your business should be on Instagram
• What the heck is a hashtag?
• How to make your images really pop or Filters are amazing...
• How to make quick social media videos to share on Instagram
• How to re-purpose those very images and video
• Hands on photography demo, lighting and composition tips!

Roni Ramos from Harmony 3 Productions is the presenter of this workshop.

Attendees rave about her presentations where she shares tips, tools, techniques and actionable steps to use graphics and video to polish your online marketing…

Roni is a great cheerleader to get small business excited about using the new technologies available to market their business.

(Registration/Check-in 10:00 to 10:30 AM)
 
Why Your Website Should be a Top Marketing Priority
Location:La Palma Community Center
7821 Walker Street, Royal Palm Room, La Palma 90623
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Date & Time:July 19 2018, Thursday, from 6:00 PM to 9:00 PM
Cost:No Cost
More Info:


Wake up your website & drive more business! Join us to learn some of the latest website best practices and techniques for making your site an effective sales tool! It’s important that businesses make their website a priority and the foundation of their online marketing in order to achieve optimal success. Start increasing sales, leads and customer loyalty!

What You will Learn:
• The Latest Website Best Practices
• Top Turnoffs for Visitors
• Tips to Make Your Website a More Effective Sales Tool
• Why You Should Upgrade Your Site to HTTPS
• An Overview of Google Analytics
• Case Studies/ Small Business Real World Examples

Victoria Byrne, founder of Creative Marketing Services, is the presenter of this workshop. Victoria has helped small businesses and entrepreneurs maximize their online web development, marketing and lead generation potential with strategically planned, creative and cost effective marketing initiatives for over 15 years. She's a Certified Constant Contact Solution Provider and regularly shares her marketing expertise at workshops and training seminars.

(Registration/Check-in 5:30 to 6:00 PM)
 
 
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