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  Workshops - Marketing and Sales
 
Schedules are subject to change without notice. Please check here frequently for updates.
For a complete list of workshops offered, please check the Workshop Calendar.


To view only one workshop title, please select from the following list:

  
March

 
Social Media Sells + Facebook Ads, Pinterest & Instagram
Location:National University
3390 Harbor Blvd, Costa Mesa 92626
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Date & Time:March 6 2018, Tuesday, from 9:00 AM to 11:00 AM
Cost:$35 pre-register online; $45 at the door (cash or check only)
More Info:


Social Media is a moving target and there have been a lot of changes recently. Get the up-to-date information on how you can use social media today to grow your business.

We will discuss:

• How to set marketing goals & strategize using FREE & subscription tools & analytics to get the results you desire
• Cover the latest trends on using social media tools from Facebook to Instagram, Pinterest, LinkedIn and Twitter
• Who uses different Social Media platforms (demographics)
• Why Pinterest and Instagram users are purchasing directly from a post
• How to use these tools for businesses and Non-profits
• How to measure social media efforts to improve results

Liz Harsch of Tailor-Made Advertising presents this workshop. Liz has been helping small businesses make more of their marketing budget since 1988. She has been recognized by Constant Contact as an All Star Email Marketer and is an Authorized Local Expert to present Email and Social Media and other Small Business Workshops.

(Registration/Check-in 8:30 to 9:00 AM)
 
The Power of PPC Advertising:
    Google AdWords In Action
Location:La Habra Community Center
101 W La Habra Blvd, El Camino Room, La Habra 90631
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Date & Time:March 13 2018, Tuesday, from 5:30 PM to 8:30 PM
Cost:No Cost
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Google AdWords is the most effective digital advertising tool ever created. AdWords drives targeted, relevant, and specific traffic to your website. With AdWords you’re in control. Customers chase you so you don’t have to chase them. You set your daily budget, create your own ads, choose geographic placement, and build your keyword list. In short, AdWords allows any business to attract the right customers at the right time for the right product.

Attend this introductory seminar and learn:

- How AdWords attracts targeted and relevant traffic to your website in 24 hours
- How AdWords captures customer intent
- Why all clicks are not created equal
- Why effective lead generation and attribution is critical for sales success
- Why text ads beat banner ads
- Why search marketing is the most powerful tool in your digital arsenal
- Why search is more powerful yet complimentary to social media
- How AdWords uses mobile marketing to increase sales
- How PPC uses detailed call tracking to help close sales
- Why more people buy with PPC ads than organic searches when looking to purchase online
- How PPC can increase sales and sell more products
- And more...

Plus useful tips from Stu's new book, successful digital client case studies and marketing strategies. Register Now, Space is limited and will fill up quickly!

Stuart Atkins presents this workshop. Stuart is a digital marketing consultant and owns his own digital marketing agency, Atkins Marketing Solutions. His is an author, speaker, and Adjunct Professor of Marketing at Cal State Fullerton's Mihaylo College of Business and Economics.

(Registration/Check-in 5:00 to 5:30 PM)
 
Branding & Website Strategy for Your Organization
Location:Rancho Santa Margarita Bell Tower Regional Community Ctr.
22232 El Paseo, Rancho Santa Margarita 92688
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Date & Time:March 13 2018, Tuesday, from 6:00 PM to 9:00 PM
Cost:No Cost
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Manage your organization's web presence and learn how to connect with your customers. In this workshop we will cover:

• How your brand effects design decisions
• Competition and pricing
• Choosing a look for your organization
• Unfolding your story through images, content and navigation
• Choosing a WordPress theme
• Search engine optimization and maximizing your page rank
• Best practices to maintain and update your website
• Incorporating news, blogging and social media
• Adding eCommerce and security
• Measuring success through analytics
• Budgeting and choosing a vendor

About the Presenter: Mark Raymond is a seasoned executive with deep marketing and technical expertise. He is president of Luminys, a company specializing in branding, WordPress website design, social media, analytics and communications. Prior to founding Luminys, Mark cofounded a telecom company, served as VP of Marketing for an internet company that was acquired by Yahoo, and was a Program Manager for Phoenix Technologies in Silicon Valley where he managed new technology development and served on several industry boards of directors. Mark has business acquisition experience, has worked internationally, and has studied Mandarin and Japanese. He has an undergraduate degree in computer science and an Executive MBA with an emphasis in Finance, both from the University of California, Irvine.

(Registration/Check-in 5:30 to 6:00 PM)
 
Make A Testimonial Video For Your Business Right On Your Smartphone!
Location:Bellflower City Hall
16600 Civic Center Drive, Bellflower 90706
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Date & Time:March 13 2018, Tuesday, from 6:00 PM to 9:00 PM
Cost:No Cost
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A testimonial video can be gold for your business!

Join me as I share my best tips, tricks, and apps. you can use right now to make a DIY testimonial video for your business…right on your smart phone. If you have a client who is raving about your business, be ready to capture and share that with video! Show off your business in its best light, using simple professional techniques, and apps that help make it easy! And now that you have this great video, learn how to get its seen, using social media and email! You can really do this!

Attend this workshop and learn:

• How to make a testimonial video right on your smart phone…I will show you how!
• How to brand your YouTube Channel.
• Tools and techniques for making your own videos, making them look polished and professional.
• Information on apps that make it easy!
• Actionable steps to market your video online with email and social media.

Join us for a fun and informative evening. You’ve heard it before…haven’t you always wanted to direct?

Roni Ramos, Founder & President of Harmony 3 Productions presents this workshop.
Roni regularly speaks at educational seminars where she shares tips and advice on a variety of social media marketing methods. Attendees rave about her presentations where she shares tips, tools, techniques and actionable steps to use graphics and video to polish your online marketing…
“These are DIY tips that make your video look amazing…You can really do this!”

Roni is a great cheerleader to get small business excited about using the new technologies available to market their business.

(Registration/Check-in 5:30 to 6:00 PM)
 
Why Your Website Should be a Top Marketing Priority
Location:Newport Beach Public Library
1000 Avocado Avenue, Friends Room, Newport Beach 92660
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Date & Time:March 13 2018, Tuesday, from 6:00 PM to 8:45 PM
Cost:No Cost
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Wake up your website! Join us to learn some of the latest website best practices and techniques for making your site an effective sales tool! It’s important that businesses make their website a priority and the foundation of their online marketing in order to achieve optimal success. Start increasing sales, leads and customer loyalty!
This informative session will cover:
• Why You Should Make Your Website a Top Marketing Priority
• Mobile Trends
• Why It's Critical to Have a Mobile-friendly Website
• The Latest Website Best Practices
• Top Turnoffs for Visitors
• Tips to Make Your Website a More Effective Sales Tool
• An Overview of Google Analytics
• Resources for Tracking & Monitoring the Effectiveness of Your Website
• Case Studies/ Small Business Real World Examples
Victoria Byrne, founder of Creative Marketing Services, is the presenter of this workshop. Victoria has helped small businesses, entrepreneurs and start-ups maximize their online web development, marketing and lead generation potential with strategically planned, creative and cost effective marketing initiatives for over 15 years. She regularly shares her marketing expertise at workshops, boot camps and training seminars.

(Registration/Check-in 5:30 to 6:00 PM)
 
Selling Techniques That Work
Location:Webster University
32 Discovery, #250, Irvine 92618
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Date & Time:March 19 2018, Monday, from 10:30 AM to 1:30 PM
Cost:No Cost
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Does selling scare you? Are you afraid of selling? Don't be! Register for this workshop and learn how to relish the opportunity to engage in the process! Selling is a skill that is learned not inherent. It is a 'step by step' procedure. There is no such thing as a "born salesperson"....one learns how to be a successful salesperson. You can learn these proper steps to a successful sale. Proper selling is an example of 'behaviour modification'. Your goal is to change the behaviour of a client into buying your product and/or service as opposed to what they are presently using. It's not an exact science. There are no 'silver bullets' that work all the time. This workshop covers selling techniques that work for both ‘face to face’ and telephone sales. You will learn how to present yourself, your product and/or service, solid negotiation techniques and how to create better solutions to the customer’s business problems. You will learn how to make a sale, to create the right impression, what to say and when to say it for maximum impact while being able to recognize the signs that a customer is ready to buy and if they are not... what to do next. With what is learned in this workshop, you will make the most out of every sales opportunity! Come and join us!
Pete Foley of SCORE presents this workshop. Pete was employed in the sales and marketing of major corporations in the transportation business and retired from FedEx Freight, Inc., after 16 years as Vice President of Sales. Pete also worked closely with the Marketing Department to aid in pricing, positioning, and advertising the products he managed. At the time Pete retired, this segment of FedEx had become the largest Less Than Truckload (LTL) company in the Western United States. He has developed, taught and facilitated numerous Sales, Marketing and Negotiation courses throughout his career.

(Registration/Check-in 10:00 to 10:30 AM)
 
Marketing & Promotion:
    Finding Your Niche
Location:Clifton C. Miller Community Center
300 Centennial Way, Tustin 92780
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Date & Time:March 22 2018, Thursday, from 1:30 PM to 4:30 PM
Cost:No Cost
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Learn how to identify and attract customers to your product or service by finding their real wants and needs. Learn how to get your message to those target customers. Determine why they should want to buy from you and how to make them keep coming back. We will look at methods to create and build awareness, generate a sale and encourage repeat business.

Marketing, Promotion, Advertising and Sales are synergistic, but need to be understood separately for maximum effect. In this workshop you will learn exactly what they are and how to use them in your plan.

Carl Woodard of SCORE presents this workshop. During his extensive career, Carl marketed, managed and sold many of the country’s largest food brands, such as those of Hunt Foods: Hunt’s Tomato Sauce, Swiss Miss Cocoa, Wesson Oil, Orville Redenbacher’s Gourmet Popping Corn, etc. In this workshop, Carl will help you determine who your primary target customers are and how to plan your marketing approach to attract them. Sign up and reserve your space today!

(Registration/Check-in 1:00 to 1:30 PM)
 
 
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