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SCORE is a resource partner with the SBA
  Workshops - Marketing and Sales
 
Schedules are subject to change without notice. Please check here frequently for updates.
For a complete list of workshops offered, please check the Workshop Calendar.


To view only one workshop title, please select from the following list:

  
March

 
Overcoming Stalled Sales – How To Develop A Sales Strategy For Your Company
Location:Tustin Public Library
345 E. Main Street, Tustin 92780
Click here to view map
Date & Time:March 23 2017, Thursday, from 1:30 PM to 4:30 PM
Cost:No Cost
More Info:


Do you have a sales strategy for your company? Do you have meaningful sales goals, a sales culture, an organization that is structured to support growing sales? If not, or if you're just not sure, this SCORE workshop may be right for you. Terry Chambless presents a hands-on workshop that will show you how to craft, implement and manage such a strategy. This is an interactive planning workshop that will also engage you and the other workshop attendees in an actual mock-up strategic planning session. This is not a workshop on "how to sell" but instead, a workshop on how to target, position and organize your company in a way that will help you increase sales and grow your organization.

Terry Chambless has over 30 years of experience in sales and sales management. He has been a successful sales person, a sales manager and a national sales manager with responsibility for managing large sales organizations in both industrial and financial industries. Terry specializes in the use of strategic planning to accomplish key organizational objectives and has a good deal of experience organizing and directing management teams to accomplish key business objectives. Terry has worked with large and small businesses to develop and implement strategic plans at start-up and during their different life cycles.

(Registration/Check-in 1:00 to 1:30 PM)
 
Branding & Website Strategy for Your Organization
Location:Garden Grove Community Center
11300 Stanford Ave., Room B, Garden Grove 92840
Click here to view map
Date & Time:March 28 2017, Tuesday, from 6:00 PM to 9:00 PM
Cost:No Cost
More Info:


Manage your organization's web presence. In this workshop we will cover:

• How your brand effects design decisions
• Choosing a look for your organization
• Unfolding your story through images, content and navigation
• Using WordPress and choosing a template
• Search engine optimization and maximizing your page rank
• Best practices to maintain and update your website
• Incorporating social media
• Measuring success through analytics
• Budgeting and choosing a vendor

About the Presenter: Mark Raymond is president of Luminys, a cloud services company that works with Orange County businesses to streamline and simplify their office technology. Mark is a seasoned marketing and technology executive with expertise in WordPress, search engine optimization, and communication strategy. Prior to founding Luminys, Mark cofounded a telecom company, served as VP of Marketing for an internet company that was acquired by Yahoo, was a Program Manager for Phoenix Technologies in Silicon Valley where he managed new technology development and served on several industry boards. Mark has an undergraduate degree in computer science and an executive MBA with an emphasis in Finance, both from the University of California, Irvine.

(Registration/Check-in 5:30 to 6:00 PM)
 
Make A Testimonial Video For Your Business Right On Your Smartphone!
Location:Fullerton Public Library
353 W Commonwealth Ave, Fullerton 92832
Click here to view map
Date & Time:March 30 2017, Thursday, from 10:30 AM to 1:30 PM
Cost:No Cost
More Info:


A testimonial video can be gold for your business! Join me as I share my best tips, tricks, and apps. you can use right now to make a DIY testimonial video for your business…right on your smart phone. If you have a client who is raving about your business, be ready to capture and share that with video! Show off your business in its best light, using simple professional techniques, and apps that help make it easy! And now that you have this great video, learn how to get its seen, using social media and email! You can really do this!

Roni Ramos, Founder & President of Harmony 3 Productions presents this workshop. Roni is a Constant Contact Authorized Local Expert and regularly speaks at educational seminars where she shares tips and advice on a variety of online marketing methods. She has worked in commercial and advertising photography for over 2 decades, and with the launch of Harmony 3 is able to bring that level of production to clients looking to add video to their marketing. Harmony 3 is more than a one stop photo and video production company, from initial concept thru to final production, Harmony 3 treats your business as their own. With the goal to provide more than just an effective marketing tool, but to work with you - to bring your brand alive with video.

(Registration/Check-in 10:00 PM to 10:30 AM)
 
 
  
April

 
The Secrets of Selling
Location:National University
3390 Harbor Blvd, Costa Mesa 92626
Click here to view map
Date & Time:April 11 2017, Tuesday, from 9:00 AM to Noon
Cost:No Cost
More Info:


Designed for business owners, managers, office and sales staff, this workshop will take you step by step through the art of selling.

It is guaranteed to give you much more confidence, a far better understanding of the sales process and help in dramatically elevating your closing ratio. Questions and challenges will be welcome.

You will learn:

• Sales Process, Step by step
• How to develop an exciting elevator pitch
• How to overcome “Price Too High”
• Effective Probing
• Dealing with Customer Complaints
• Overcoming Objections
• Cold Calling & Appointments
• Telephone Selling
• The No-No’s of Selling
• Managing A Sales Staff

Barry McKinley of SCORE is the presenter. He has owned 10 different businesses in 5 different industries. These businesses were either purchased or started, and he later sold them to investors, employees, competitors or large corporations. His entire career has been based on building companies from scratch to the point that they could be acquired. He operated his own medical sales company generating over $50 million in sales. He has sold products and services to professionals, large and small companies, buying groups and directly to consumers. Barry estimates that he has made 25,000 sales presentations to groups varying from 1 to 100. He has personally hired and managed in excess of 200 sales people. He has won numerous sales awards, contests and industry recognitions. As a SCORE mentor Barry has participated in over 2,100 face-to-face sessions with business owners and twice that number via email counseling.

(Registration/Check-in 8:30 to 9:00 AM)
 
Branding & Website Strategy for Your Organization
Location:Laguna Woods City Hall
24264 El Toro Rd., Council Chambers, Laguna Woods 92637
Click here to view map
Date & Time:April 13 2017, Thursday, from 6:00 PM to 9:00 PM
Cost:No Cost
More Info:


Manage your organization's web presence. In this workshop we will cover:

• How your brand effects design decisions
• Choosing a look for your organization
• Unfolding your story through images, content and navigation
• Using WordPress and choosing a template
• Search engine optimization and maximizing your page rank
• Best practices to maintain and update your website
• Incorporating social media
• Measuring success through analytics
• Budgeting and choosing a vendor

About the Presenter: Mark Raymond is president of Luminys, a cloud services company that works with Orange County businesses to streamline and simplify their office technology. Mark is a seasoned marketing and technology executive with expertise in WordPress, search engine optimization, and communication strategy. Prior to founding Luminys, Mark cofounded a telecom company, served as VP of Marketing for an internet company that was acquired by Yahoo, was a Program Manager for Phoenix Technologies in Silicon Valley where he managed new technology development and served on several industry boards. Mark has an undergraduate degree in computer science and an executive MBA with an emphasis in Finance, both from the University of California, Irvine.

(Registration/Check-in 5:30 to 6:00 PM)
 
The Power of the InBox + Key Email Marketing Trends That Produce Results
Location:Webster University
32 Discovery, #250, Irvine 92618
Click here to view map
Date & Time:April 17 2017, Monday, from 10:30 AM to 1:30 PM
Cost:No Cost
More Info:


First impressions matter – how are YOU doing with your emails? This seminar will help you avoid common mistakes and maximize your emails for powerful impact!

You’ll learn:
• Branding beyond the logo – how placement, pictures, even colors can re-inforce recognition & engagement
• Readability – including fonts, white space and single-column design
• Images – including sizing, placement, links and more
• Sharability – are you going social with your email? Easy tips to encourage more cross-platform engagement
• Mobile-friendly emails
• Email Marketing Trends – Tips for Success
• Real world examples of businesses doing it well.
• Standout Subject Lines

Join us for this fast, info-packed seminar packed with tips, techniques and tools to help you navigate the dos and the don’ts for your own email marketing!

We will discuss what it means to run a campaign and tactics for measuring success without spending a lot of time or money. One of the time saving techniques that we'll focus on is auto responder emails where you can automatically deliver a series of emails based on behavioral targeting or segmentation to a specific group within your database, such as new contacts or leads, to help increase conversions and engagement.

All levels are welcome (even if you haven't tried email marketing yet). Those who have been doing email marketing for years have walked away with new ideas.

Victoria Byrne, founder of Creative Marketing Services is the presenter of this workshop. Victoria has helped small businesses, entrepreneurs and start-ups maximize their online web development, marketing and lead generation potential with strategically planned, creative and cost effective marketing initiatives for over 15 years. She is one of the Constant Contact Authorized Local Experts in Southern CA and she regularly shares her marketing expertise at workshops and training seminars.

(Registration/Check-in 10:00 to 10:30 AM
 
Electronic Delivery:
    How to Create, Market, and Sell High Profit Products
Location:Fullerton Public Library
353 W Commonwealth Ave, Fullerton 92832
Click here to view map
Date & Time:April 20 2017, Thursday, from 6:00 PM to 9:00 PM
Cost:No Cost
More Info:


If you give a person a fish, they eat for a day. If you teach a person to fish, they eat for a lifetime. If you create an electronic fishing course, now you can teach thousands of people to fish. Whether it is a dvd, a video chat, a webinar, or electronic course, digital products represent a huge opportunity. Not only do they have astronomical profit margins, but they allow and enable you to share your knowledge, expertise and wisdom with the globe at the push of a button. But, do you know what to do and how to do it? Come and learn about electronic delivery and how to create, market, and sell high profit products.

Learning Points:
• How digital products can be powerful revenue streams
• Learn what types of digital products you can create
• Understand product creation, even with low-tech skills
• How to help more people, more quickly, and more profitably
• Experience step-by-step success stories that you can copy

Mark Mikelat presents this workshop. Mark Mikelat is a business growth expert, speaker, consultant, and author, has extensive experience in marketing and sales strategy. He has successfully consulted with corporations all throughout the world in sales channel development, sales systems implementation, marketing strategy, social media marketing and email marketing. Some of his clients have included Microsoft, Coach Luxury Brands, Hewlett Packard, the Los Angeles School District and many others. His humorous programs are jam-packed with actionable and practical advice that business leaders can put into action immediately to increase their sales, win more clients, and grow their businesses.

(Registration/Check-in 5:30 to 6:00 PM)
 
Social Media Sells! + Facebook Ads, Pinterest & Instagram
Location:Fullerton Public Library
353 W Commonwealth Ave, Fullerton 92832
Click here to view map
Date & Time:April 27 2017, Thursday, from 10:30 AM to 1:30 PM
Cost:No Cost
More Info:


Social Media is a moving target and there have been a lot of changes recently. Get the up-to-date information on how you can use social media today to grow your business.

We will discuss:

• How to set marketing goals & strategize using FREE & subscription tools & analytics to get the results you desire
• Cover the latest trends on using social media tools from Facebook to Instagram, Pinterest, LinkedIn and Twitter
• Who uses different Social Media platforms (demographics)
• Why Pinterest and Instagram users are purchasing directly from a post
• How to use these tools for businesses and Non-profits
• How to measure social media efforts to improve results

Liz Harsch of Tailor-Made Advertising presents this workshop. Liz has been helping small businesses make more of their marketing budget since 1988. She has been recognized by Constant Contact as an All Star Email Marketer and is an Authorized Local Expert to present Email and Social Media and other Small Business Workshops.

(Registration/Check-in 10:00 to 10:30 AM)
 
How to Build a Customer Generating Website and Back it up With Related Digital Marketing & Sales Tools
Location:Laguna Niguel City Hall
30111 Crown Valley Parkway, Community Room, Laguna Niguel 92677
Click here to view map
Date & Time:April 27 2017, Thursday, from 6:00 PM to 9:00 PM
Cost:No Cost
More Info:


A light dinner will be provided for the first 50 to arrive.

A majority of sales today take place online –even well-established brick-and-mortar stores have a significant online presence. The question is, “How do you get those potential customers to your website and encourage them to do something once they are there?” In this workshop, we will focus on top tips for a customer generating website as well as using other digital marketing (social media) and Customer Relationship Management tools to drive more business!

About the Presenters:

Erick Klauss has over 25 years of experience selling, consulting and recommending Technology solutions as a customer, consultant and salesperson in the industry. Today he provides his expertise to PartnerSource Solutions customers, where he is a Partner. Eric also currently serves President of the Southern California chapter of International Association of Microsoft Channel Partners.

Steve Jones of Bond Consulting Services has 16 years of web development and technology experience. He manages interactions with clients during and between projects, working directly with end-users and others on the client team to ensure a user interface which clearly reflects user’s needs. Steve enjoys sharing his technology knowledge and passion to SCORE clients and is part of the Board of Directors for the International Association of Microsoft Channel Partners Southern California chapter.

(Registration/Check-in 5:30 to 6:00 PM)
 
 
  
May

 
Branding & Website Strategy for Your Organization
Location:Brea Chamber of Commerce
1 Civic Center Circle, 2nd Floor, Brea 92821
Click here to view map
Date & Time:May 4 2017, Thursday, from 6:00 PM to 9:00 PM
Cost:No Cost
More Info:


Manage your organization's web presence. In this workshop we will cover:

• How your brand effects design decisions
• Choosing a look for your organization
• Unfolding your story through images, content and navigation
• Using WordPress and choosing a template
• Search engine optimization and maximizing your page rank
• Best practices to maintain and update your website
• Incorporating social media
• Measuring success through analytics
• Budgeting and choosing a vendor

About the Presenter: Mark Raymond is president of Luminys, a cloud services company that works with Orange County businesses to streamline and simplify their office technology. Mark is a seasoned marketing and technology executive with expertise in WordPress, search engine optimization, and communication strategy. Prior to founding Luminys, Mark cofounded a telecom company, served as VP of Marketing for an internet company that was acquired by Yahoo, was a Program Manager for Phoenix Technologies in Silicon Valley where he managed new technology development and served on several industry boards. Mark has an undergraduate degree in computer science and an executive MBA with an emphasis in Finance, both from the University of California, Irvine.

(Registration/Check-in 5:30 to 6:00 PM)
 
Marketing & Promotion:
    Finding Your Niche
Location:Yorba Linda Public Library
18181 Imperial Highway, Yorba Linda 92886
Click here to view map
Date & Time:May 11 2017, Thursday, from 6:00 PM to 8:30 PM
Cost:No Cost
More Info:


Learn how to identify and attract customers to your product or service by finding their real wants and needs. Learn how to get your message to those target customers. Determine why they should want to buy from you and how to make them keep coming back. We will look at methods to create and build awareness, generate a sale and encourage repeat business.

Marketing, Promotion, Advertising and Sales are synergistic, but need to be understood separately for maximum effect. In this workshop you will learn exactly what they are and how to use them in your plan.

Carl Woodard of SCORE presents this workshop. During his extensive career, Carl marketed, managed and sold many of the country’s largest food brands, such as those of Hunt Foods: Hunt’s Tomato Sauce, Swiss Miss Cocoa, Wesson Oil, Orville Redenbacher’s Gourmet Popping Corn, etc. In this workshop, Carl will help you determine who your primary target customers are and how to plan your marketing approach to attract them. Sign up and reserve your space today!

(Registration/Check-in 5:30 to 6:00 PM)
 
Overcoming Stalled Sales – How To Develop A Sales Strategy For Your Company
Location:Webster University
32 Discovery, #250, Irvine 92618
Click here to view map
Date & Time:May 15 2017, Monday, from 10:30 AM to 1:30 PM
Cost:No Cost
More Info:


Do you have a sales strategy for your company? Do you have meaningful sales goals, a sales culture, an organization that is structured to support growing sales? If not, or if you're just not sure, this SCORE workshop may be right for you. Terry Chambless presents a hands-on workshop that will show you how to craft, implement and manage such a strategy. This is an interactive planning workshop that will also engage you and the other workshop attendees in an actual mock-up strategic planning session. This is not a workshop on "how to sell" but instead, a workshop on how to target, position and organize your company in a way that will help you increase sales and grow your organization.

Terry Chambless of SCORE presents this workshop. Terry has over 30 years of experience in sales and sales management. He has been a successful sales person, a sales manager and a national sales manager with responsibility for managing large sales organizations in both industrial and financial industries. Terry specializes in the use of strategic planning to accomplish key organizational objectives and has a good deal of experience organizing and directing management teams to accomplish key business objectives. Terry has worked with large and small businesses to develop and implement strategic plans at start-up and during their different life cycles.

(Registration/Check-in 10:00 to 10:30 AM)
 
Grow Your Business Using Customer Relationship Management and Marketing Automation Tools
Location:National University
3390 Harbor Blvd, Costa Mesa 92626
Click here to view map
Date & Time:May 17 2017, Wednesday, from 6:00 PM to 9:00 PM
Cost:$35 pre-register online; $45 at the door (cash or check only)
More Info:


What is CRM and how can it help your business grow? Come to this workshop to learn more!

This workshop is presented by Eddie Bader, Bryan Iinuma, Eric Klauss and Manish Bhardia.

Eddie Bader of Company Built started his technology career at the Disneyland Resort working on their SAP. He currently works with many different industries including nonprofits, healthcare providers, and department of defense contractors. Eddie is client-focused and works to develop solution-based IT recommendations that meet a client's needs.

Brian Iinuma has over 25 years' I/T experience in Enterprise Resource Planning (ERP), payment processing, and direct marketing. He is the President and co-founder of Strategic Systems Group, Inc. (SSG), a provider of I/T services to small and mid-sized manufacturing and distribution companies. SSG's core competence is the implementation and support of ERP applications including Infor LN, Microsoft Dynamics, and SYSPRO. Mr. Iinuma is active in the Southern California chapter of International Association of Microsoft Channel Partners (IAMCP - SoCal) and the Microsoft Community Connections Program (MCC). Mr. Iinuma holds B.S. and MBA degrees from the University of California, Los Angeles.

Eric Klauss has over 20 years of experience selling, consulting and recommending business technology solutions, especially ERP & CRM as a customer, consultant and salesperson in the industry. He is also a Small Business Mentor with SCORE Orange County CA and serves as President of the International Association of Microsoft Channel Partners in Southern California.

Manish Bhardia has over 17 years of experience in technical architecture, project management, business process consulting, solutions development and service delivery. He has deployed server architecture for the Port Of Los Angeles, Titan AM, and Hyundai of North America. Manish is a member of the Board for International Association of Microsoft Partners and the Microsoft Community Connection team.

(Registration/Check-in 5:30 to 6:00 PM)
 
The Power Of The Inbox:
    Tips & Tricks For Successful Email Marketing
Location:Orange Public Library
407 E. Chapman Ave., Orange 92866
Click here to view map
Date & Time:May 22 2017, Monday, from 6:00 PM to 9:00 PM
Cost:No Cost
More Info:


What is the first impression you give when they see you in their email inbox? And when they see you there, what do they do?

This powerful seminar takes you step-by-step through the keys to effective email marketing. Learn why email marketing is one of the most powerful customer retention tools.

● What it really is (and isn’t)
● What it can do for your business
● Actual case studies showcasing both the ROI and effectiveness of email newsletters.
● And the five easy steps you must take to harness the power of the inbox!

1. Grow a healthy list
2. Create great content
3. Customize a beautiful, mobile-friendly template that matches your brand
4. How to get your emails opened
5. Tracking your results

From revealing why regular email doesn't work, to insider tips and techniques like automated list building tools and the design elements that work (and those that don't), this seminar will give you the keys to one of the most effective digital marketing tools you can use: email marketing. Join us!

Stuart Atkins of Atkins Marketing Solutions presents this workshop. Stu is a marketing consultant, author, blogger, speaker, SDBC Business Adviser, and Adjunct Professor of Marketing at Cal State Fullerton's Mihaylo College of Business and Economics.

(Registration/Check-in 5:30 to 6:00 PM)
 
 
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