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  Workshops - Special Topics
 
Schedules are subject to change without notice. Please check here frequently for updates.
For a complete list of workshops offered, please check the Workshop Calendar.


To view only one workshop title, please select from the following list:

  
October

 
It’s all about Google:
    Essential SEO/Google Tips, Techniques & Tools for Small Business Owners
Location:National University
3390 Harbor Blvd, Costa Mesa 92626
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Date & Time:October 28 2014, Tuesday, from 9:00 AM to Noon
Cost:$35 pre-register online; $45 at the door (cash or check only)
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Search engine optimization is a critical element of your online marketing strategy. When your potential customers are utilizing major search engines like Google, Yahoo or Bing, ensure they will find you and be able to link to your website or blog. In this information-packed workshop we will focus on essential Google/SEO strategies and best practices a small business or organization should understand in order to effectively leverage SEO/Google.

In this workshop we will cover:
• SEO Basics: What Google Looks for in Your Website
• Google Webmaster Tools
• Google Plus Local
• SEO Content Publishing (Google Authorship)
• The Future of Search Engine Optimization
• Other Essential Google Tools: Adwords, Adsense, Analytics & more...
• How to apply SEO techniques to optimize your LinkedIn account and other social networking sites like Facebook, Google +, Pinterest & Twitter.

Jared Smith & John Walker of Talent Evolution present this workshop. They are Constant Contact Authorized Local Experts bringing several years of experience in providing social media marketing solutions to small business clients in a variety of industries. They help small business owners make sense of the new world of online marketing, establish a healthy and competitive presence in the social media and networking realms and establish strategies to grow their business utilizing social media and social networking tools.

(Registration/Check-in 8:30 to 9:00 AM)
 
Demystifying the Commercial Leasing Process
Location:Lake Forest City Hall
25550 Commercentre Dr., Lake Forest 92630
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Date & Time:October 28 2014, Tuesday, from 5:00 PM to 8:00 PM
Cost:No Cost
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Commercial building owners & their agents each have a strong background in negotiating leases, which most commercial tenants lack. This course can help equalize the situation by showing you what to do and how to proceed when you find an office, industrial or retail space to lease. Leasing commercial property is not overly complex, but it does take knowledge and skill. Whether you are planning to lease a commercial property on your own or use the services of a qualified broker, this seminar is designed to take you through the steps of the process and by doing so level the playing field.

Heather Francine, Vice President of Sperry Commercial in Irvine, CA. presents this workshop. She specializes in commercial leasing in Orange County as well as northern San Diego County. Heather is passionate about developing and maintaining strong, client relationships while representing the business owners in her community. Her real estate career began 18 years ago and she continues to enjoy the diversity of the industry. For several years, Heather was on the development team at Integrity Commercial Brokerage, charged with the responsibility of strengthening client relationships and networking. Both of these areas have contributed to the exceptional reputation that Heather continues to experience in the brokerage community.

Heather is a member of ICSC (International Council of Shopping Centers) and was a candidate for the John T. Riordan Scholarship for Professional Development in 2009. From 2010-2012 Heather and her business partner have been retained by the city of Yorba Linda to assist with Economic Development and Marketing for the city – working to attract, retain and expand business for the City. She is also a chapter member of Greater Southern California CCIM.

(Registration/Check-in 4:30 to 5:00 PM)
 
Legal Topics In Starting A Small Business In California
Location:Tustin Branch - OC Public Library
345 E. Main Street, Tustin 92780
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Date & Time:October 28 2014, Tuesday, from 5:30 PM to 8:00 PM
Cost:No Cost
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Come to the workshop to learn about:

• The principal types of legal business structures available in California
• Practical considerations to starting your business
• Responsibilities of small business owners

FREE legal assistance provided by volunteer attorneys!

After the workshop, volunteer attorneys will be available to assist attendees who meet the income eligibility guidelines of the Public Law Center

To RSVP or to receive more information, contact Sarah Efthymiou at the Public Law Center at 714-541-1010 x 281, or email sefthymiou@publiclawcenter.org.

(Registration/Check-in 5:00 to 5:30 PM)
 
SCORE 3rd Annual Women Business Owners Conference
Location:Newport Beach Marriott Hotel and Spa
900 Newport Center Drive, Newport Beach 92660
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Date & Time:October 30 2014, Thursday, from 7:30 AM to 4:00 PM
Cost:$145 Includes Breakfast, Lunch, Parking & Cocktail Ticket
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Hear Inspiring Speakers and Meet Hundreds of Successful Women Business Owners. Learn How They Found Success And You Can Too!

Network - Learn - Succeed!

KEYNOTE SPEAKERS
GAIL GOODMAN
CEO, Constant Contact

GISELLE CHAPMAN
Founder, Chapman Business Solutions

BREAKOUT SESSIONS
Kim Shephard
CEO, Decision Toolbox

Laurel Mintz
Founder, Elevate My Brand

Steve Wiideman
SEO Steve

Mara Hoover
Author, “Throw The Fear Overboard”

Rieva Lesonsky
Founder, GrowBiz Media

Bridget Ayers
Get Smart WorkSpaces

Corissa St. Laurent
Constant Contact

Peter Lee
Wells Fargo

SUCCESS STORIES
Moderated by Tom Patty, SCORE Mentor and Author of “Marketing Without Money” presents: SCORE success story women.

Hear from women business owners just like you. Learn how they achieved success and you can too!
 
 
  
November

 
Women's Breakfast
Location:Center Club
650 Town Center Dr, Costa Mesa 92626
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Date & Time:November 7 2014, Friday, from 7:30 AM to 10:30 AM
Cost: $35 pre-register online; $40 at the door (cash or check only). Valet Parking included.
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If you know of a woman that owns a small to medium sized business, they need this breakfast. She will have the opportunity to:

•Learn from other successful businesswomen
•Network with other small business owners
•Share ideas, experience and advice
•Learn about the services of SCORE

Note: general registration begins at 7:30 a.m.
 
Does Your Thinking Limit Your Success?
Location:Newport Beach Public Library
1000 Avocado Avenue, Friends Room, Newport Beach 92660
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Date & Time:November 12 2014, Wednesday, from 6:00 PM to 8:45 PM
Cost:No Cost
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Does your thinking limit your success? Of course it does! This presentation is a blend of information with undeniable experiences. You will be invited to participate in activities where you can discover how your perceptions could be preventing you from seeing opportunities, as well as from taking actions that would lead directly to the results you ideally want. Although limited thinking is universal, you’ll uncover your own unique thinking that is holding you back. Come prepared to challenge how you think about things; after all, “to get what we never got, we have to think like we never thought!”

Leisa Reid & Cassie Crow of Productive Learning and Leisure, a unique Personal Growth company, present this workshop. Productive Learning and Leisure has been helping clients develop their innate ability to create and live the life they really want through experiential workshops in Orange County for over 20 years. Through her years in business, management and sales, Leisa Ruiz has developed a reputation as a strong leader with the ability to help others see the possibility of achieving their goals. Hence, her self-created job title, The Possibility of Something Better. With the world in front of her and numerous opportunities after completing graduate school Cassie Crow discovered that all paths lead nowhere without the right mindset. She had her first experience in personal growth in 2008 and the experience so moved her that she has made it her life's work to share the experience with as many people as possible.

(Registration/Check-in 5:30 to 6:00 PM)
 
Secrets To Buying A Franchise
Location:Fullerton Public Library
353 W Commonwealth Ave, Fullerton 92832
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Date & Time:November 13 2014, Thursday, from 6:00 PM to 9:00 PM
Cost:No Cost
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You will learn how to evaluate starting a franchise vs. an independent business vs. buying an existing business; the best types of franchises to open in today’s economy; the myths about franchising; the costs to start a franchise; how to research a franchise to make sure it’s the right choice; how to decide which franchises are best for you; what mistakes to avoid when choosing and researching a franchise; negotiation issues; California laws & common issues; legal documents, e.g. disclosure document and franchise agreement.

Page Nicol of FranNet & Richard Usher of Furman Usher, Inc. present this workshop.

Page has 25 years of franchise development and ownership experience. He developed over 65 Mail Boxes Etc locations in San Diego as the Master Developer in 1987 and owned and operated four UPS Store locations ranked in the top 1% of over 5000 locations in the world. He currently co-owns the Southern California and Pacific NW territories for Franchise Network, the nation’s oldest franchise consulting business, via which he helps others realize the freedom and benefits of owning their own business and to exit the Corporate Rat Race.

Richard is an attorney and business advisor with over 30 years of varied experience. He focuses his practice on business transactions for entrepreneurs and franchisees. His work includes mergers and acquisitions, real estate transactions, structuring business entities, advising franchisees, counseling on employment issues, and negotiating and preparing contracts, leases and licenses. He is known for providing pragmatic and understandable advice on complex issues and realistic solutions with a bottom-line orientation. He also acts as outside General Counsel to several businesses.

(Registration/Check-in 5:30 to 6:00 PM)
 
The Best Customer Service...How To...The Basics
Location:Los Alamitos Branch - OC Public Library
12700 Montecito, Seal Beach 90740
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Date & Time:November 17 2014, Monday, from 6:00 PM to 9:00 PM
Cost:No Cost
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This is a very interactive, high energy workshop that focuses on the simple fact that if the employers treat their people right - hire the right people, train them right, reward them right, hold them accountable, etc. - then their people will always go the extra distance for the customer and their employer. The premise is very simple: Treat people how you want to be treated as a way of life. By taking that simple basic concept and expanding it into specific behaviours and key focus areas, any business or person can and will improve their financial and personal success. If you always do what you've always done...you'll always get what you've always gotten. Want to get a different result? Then it's time to do something different.

The presenter of this workshop is Dan Quinn, Director of Corporate Relations, Easter Seals Southern California. The key elements that he brings to every presentation are his experience and passion. With an entire career spent in the field of hands-on retail, he is able to relate to associates at all levels because "I've been there" doing what they do. He has over 30 years of customer service and training experience, making dynamic, hands-on, innovative training happen at all levels from one-on one mentoring to corporate presentations. He delivers workshops that people come away from saying things like: "I can do that", "That's the kind of Leader I want to be", "That was the best meeting I've ever attended"! Then they create a different, winning experience for their associates and their customers.

(Registration/Check-in 5:30 to 6:00 PM)
 
Legal Issues for the Small Business
Location:Aliso Viejo Branch - OC Public Library
1 Journey, Aliso Viejo 92656
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Date & Time:November 18 2014, Tuesday, from 5:30 PM to 8:30 PM
Cost:No Cost
More Info:


DON'T MISS THIS WORKSHOP!! Here's your chance to get answers to your business legal questions without paying an arm and a leg. This workshop covers basic legal issues and the most common costly legal mistakes made by small businesses in California. Topics include how to determine the best legal structure for your business, business contracts, partnership agreements, intellectual property (e.g. legal uses of photos, names and sounds).

Presented by Suzanne M. Rehmani, Esq. Ms. Rehmani practices business law (corporations, limited liability companies, general and limited partnerships, business agreements), buy/sell agreements & securities issuances, transactional agreements, secured transactions, real estate, employment, estate administration & planning, wills, trusts & probate, guardianships & conservatorships. She also has extensive experience helping individuals structure their business entities correctly and counseling business owners on the operational requirements to be able to qualify for the appropriate minority and female owned business certifications for government contracting programs. Ms. Rehmani was previously a partner with Kring & Chung, LLP, Irvine, CA joining the firm in 1999 and has been an attorney since 1992. She has an LLM in Taxation from Chapman University School of Law, earned her Juris Doctorate degree from Western State University College of Law and is a licensed CA real estate broker & notary.

(Registration/Check-in 5:00 to 5:30 PM)
 
Questions about Office Technology? Speak to a Geek
Location:Rancho Santa Margarita - OC Public Library
30902 La Promesa, Rancho Santa Margarita 92688
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Date & Time:November 18 2014, Tuesday, from 6:00 PM to 8:45 PM
Cost:No cost
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Get your business set up right. Learn how to select hardware, configure your network, get reliable backups, and choose vendors and online services for your business. Figure out what you need, learn what options you have, what services are available, and how to negotiate terms. Replace the fear of technology with knowledge of how an office should be set up.

Mark Raymond is President of Luminys, which provides secure web-based file sharing, enterprise e-mail, contact management, calendaring, and web hosting for small and medium sized businesses. Mr. Raymond has over 20 years technical experience in silicon, hardware, firmware, software, and internet technologies, and has done business around the world. He has a degree in Computer Science and an Executive MBA, both from UCI. He provides technical advice to numerous small and medium-sized businesses and non-profits in Orange County.

(Registration/Check-in 5:30 to 6:00 PM)
 
 
  
December

 
Hiring Made Easy
Location:Irvine Public Library, Heritage Park Regional Branch
14361 Yale Avenue, Irvine 92604
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Date & Time:December 4 2014, Thursday, from 5:30 PM to 8:45 PM
Cost:No Cost
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Hiring the right person is the key to success to any business. In a recent study it was estimated that it costs over $65,000 to hire one 25K level employee. With that much money at stake you can’t afford to be wrong. Two of the Top Five reasons for a business to fail directly relate to interviewing and hiring properly. The majority of businesses large and small do less than a decent job in hiring which ends up costing their businesses loss of sales, upset customers and creating internal frustrations as well as potential lawsuits. You will leave this workshop with far more confidence in how to find, interview, hire, motivate, compensate and avoid or prevent lawsuits. Doing it wrong can cost you tens of thousands of dollars. You will learn how to do it right and recruit & keep the best staff members.

Subjects covered:
• What Are You Looking For?
• Creating Job Descriptions & Ads
• Resumes
• Finding The Applicants
• Questions To Ask
• Interview Stoppers
• Testing
• References
• Making An Offer
• Motivating Employees
• Terminations

Barry McKinley of SCORE presents this workshop. He has operated 10 different companies in 5 different industries (Medical, Surf, Motorsports, Insurance and Personnel). He either started or purchased each of these businesses. He later sold each of the companies to investors, employees, competitors including a Fortune 1000 Company. In his career he has interviewed and hired 1000’s of employees for his many different companies. With this much experience he has made every hiring mistake that can be made (some twice). As a SCORE Member he has participated in over 2,000 face to face sessions with business owners and twice that number via cyber counseling.

(Registration/Check-in 5:00 to 5:30 PM)
 
Computer Maintenance For The Small Business:
    Keeping Your Computer Fast & Healthy –Plus Bonus– A Brief Introduction To Windows 8
Location:Rancho Santa Margarita - OC Public Library
30902 La Promesa, Rancho Santa Margarita 92688
Click here to view map
Date & Time:December 9 2014, Tuesday, from 6:00 PM to 8:45 PM
Cost:No Cost
More Info:


Computers, unlike people, do not slow down with age. They slow down and freeze up due to bloat and corruption added either knowingly by the manufacturer or even unknowingly by the owner. We will discuss basic maintenance, as well as security steps, that will keep you from having to buy a new computer just because “It has become so slow”, including what to watch for when installing aftermarket programs, a weekly maintenance schedule everyone can do and stuff from the net to avoid. This "how-to" workshop focuses on PC-based computers, although general principles will also apply to Apple computers.

The discussion about Windows 8 covers the new features of the operating system, who should consider migrating to Windows 8, pros & cons of migration and which version to purchase.

Dan Feinberg has been a “techie” since he was a teenager. As a volunteer he teaches computer use to seniors; as a hobby he builds extreme computers. Dan is President and CEO of Fein-Line Associates, Inc., a consulting firm focused on the electronic interconnect and assembly industries and also a founding Partner in the Quantum Performance Group, LLC, a market research firm. He formerly was president of Morton Electronic Materials, a $220 million division of Morton International, Inc. He has authored numerous articles, presented papers at various industry events, and taught tutorials. Dan writes a monthly column for CircuiTree magazine.

(Registration/Check-in 5:30 to 6:00 PM)
 
Minority/Women/Disadvantaged Business Certification for Government Contracting Advantages
Location:Tustin Branch - OC Public Library
345 E. Main Street, Tustin 92780
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Date & Time:December 11 2014, Thursday, from 5:30 PM to 8:30 PM
Cost:No Cost
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Minority-owned business enterprise (MBE), women-owned business enterprise (WBE) and disadvantaged business enterprise (DBE - veterans and others)--do you understand these terms? With MBE, WBE, or DBE certification, you could benefit by contracting with local, state and federal governments, but the process can be confusing and lengthy. Is certification right for you? Does your ownership structure qualify? Is your product or service right for large corporations and government agencies? Do you have the necessary working capital and infrastructure? Entities seek out certified vendors to diversify their supplier base. Certification is an inexpensive and effective marketing tool, but it is vitally important to structure your business correctly and that your documents are written properly. If structured and operated correctly, you can be certified and secure lucrative government contracts. If not, you will be disqualified. This seminar will help you understand the entire certification process and timeframe.

Presented by Suzanne M. Rehmani, Esq. Ms. Rehmani practices business law (corporations, limited liability companies, general and limited partnerships, business agreements), buy/sell agreements & securities issuances, transactional agreements, secured transactions, real estate, employment, estate administration & planning, wills, trusts & probate, guardianships & conservatorships. She also has extensive experience helping individuals structure their business entities correctly and counseling business owners on the operational requirements to be able to qualify for the appropriate minority and female owned business certifications for government contracting programs. Ms. Rehmani was previously a partner with Kring & Chung, LLP, Irvine, CA joining the firm in 1999 and has been an attorney since 1992. She has an LLM in Taxation from Chapman University School of Law, earned her Juris Doctorate degree from Western State University College of Law and is a licensed CA real estate broker & notary.

(Registration/Check-in 5:00 to 5:30 PM)
 
Avoiding Employment Related Litigation
Location:Concordia University Irvine
1530 Concordia West, Irvine 92612
Click here to view map
Date & Time:December 18 2014, Thursday, from 6:00 PM to 9:00 PM
Cost:No Cost
More Info:


DON'T MISS THIS WORKSHOP!! Here's your chance to get input regarding your business legal employment questions without paying an arm and a leg. This workshop covers the potential pitfalls of employment issues and how these mistakes can lead to costly litigation. Topics include the hiring process & avoiding discrimination; employee handbooks; wage and hour issues [including overtime and meal & rest breaks]; handling internal complaints; discipline & performance reviews; independent contractor vs. employee; and wrongful termination.

This workshop is presented by Allyson K. Thompson of Kring & Chung, Attorneys LLP. Allyson holds a B.A. in Political Science from the University of Hawaii and a JD from Lincoln Law in Sacramento. Areas of expertise are employment and labor law, including sexual harassment, discrimination, and wage and hour litigation. Allyson advises employers on how to avoid employment related litigation and has lectured on issues such as effective strategy in preparing employee handbooks and company policies, legislative changes to State and Federal labor laws and prevention of sexual harassment in the workplace. She is an active member of the Society of Human Resources Management ("SHRM") and is currently serving as the Advocacy Captain for the 48th Congressional District on behalf of SHRM. Allyson Thompson currently serves as the Vice President of the Orange County Women Lawyers Association.

(Registration/Check-in 5:30 to 6:00 PM)
 
Intellectual Property Fundamentals For The Start-up
Location:Digital Media Center
1300 S. Bristol, Santa Ana 92704
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Date & Time:December 18 2014, Thursday, from 6:00 PM to 9:00 PM
Cost:No Cost
More Info:


Learn the difference between patent, trademark, trade secret, and copyright protection. Which type of protection is right for you? What happens if you do not seek protection? What are the limits to protection? What is the cost of protection?

This workshop is presented by Michael Shimokaji of the law firm of Shimokaji & Associates, P.C., of Irvine, specialists in intellectual property. For more than 20 years Mr. Shimokaji has supported clients in industries as diverse as aerospace, apparel, household products, medical devices, software, telecommunications, photo imaging, and semiconductors. He is the author of numerous articles and has lectured for local and national organizations, as well as abroad. He served on the Executive Committee for the California State Bar Intellectual Property Section and recently completed a term on the California State Bar Federal Courts Committee. Mr. Shimokaji has been a member of the editorial board for The Journal of The Association of University Technology Managers. He is admitted to the California Bar and admitted to practice before the United States Patent and Trademark Office.

(Registration/Check-in 5:30 to 6:00 PM)
 
 
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