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  Workshops - Special Topics
 
Schedules are subject to change without notice. Please check here frequently for updates.
For a complete list of workshops offered, please check the Workshop Calendar.


To view only one workshop title, please select from the following list:

  
June

 
Instagram Images & Video For The Fearless
Location:Fullerton Public Library
353 W Commonwealth Ave, Fullerton 92832
Click here to view map
Date & Time:June 29 2017, Thursday, from 10:30 AM to 1:30 PM
Cost:No Cost
More Info:


Helpful tips to create share worthy images and video! Is your business on Instagram…do you feel like you might be missing out if you’re not using it yet? Well, you should look closely at this social media site as a way to engage with your customers and find new followers for your service or brand. If you think Instagram is only about beautiful faraway places or amazing food, join me for tips, apps, and hands on best practices on how to create SHAREWORTHY images and video for your Instagram account.

Let’s dive in with:
• Why your business should be on Instagram
• What the heck is a hashtag?
• How to make your images really pop
• How to make quick social media videos to share on Instagram
• How to re-purpose those very images and video

Instagram is all about images so join us to see how you can improve your images with filters and some simple techniques so they look great! Learn what to look for when you are composing your photos and yes, creating your own DIY Videos.

Roni Ramos, Founder & President of Harmony 3 Productions presents this workshop. Roni is a Constant Contact Authorized Local Expert and regularly speaks at educational seminars where she shares tips and advice on a variety of online marketing methods. She has worked in commercial and advertising photography for over 2 decades, and with the launch of Harmony 3 is able to bring that level of production to clients looking to add video to their marketing. Harmony 3 is more than a one stop photo and video production company, from initial concept thru to final production, Harmony 3 treats your business as their own. With the goal to provide more than just an effective marketing tool, but to work with you - to bring your brand alive with video.

(Registration/Check-in 10:00 PM to 10:30 AM
 
The Secrets To Buying A Franchise
Location:Digital Media Center
1300 S. Bristol, Santa Ana 92704
Click here to view map
Date & Time:June 29 2017, Thursday, from 6:00 PM to 9:00 PM
Cost:No Cost
More Info:


You will learn how to evaluate starting a franchise vs. an independent business vs. buying an existing business; the best types of franchises to open in today’s economy; the myths about franchising; the costs to start a franchise; how to research a franchise to make sure it’s the right choice; how to decide which franchises are best for you; what mistakes to avoid when choosing and researching a franchise; negotiation issues; California laws & common issues; legal documents, e.g. disclosure document and franchise agreement.

This workshop is presented by Craig Wells and Richard Usher.

Craig is a Franchise Specialist with FranNet of Southern California. FranNet just celebrated its 30th anniversary and is one of the oldest franchise consulting firms in America. Before becoming an entrepreneur, Craig spent 14 years in shopping center management. From the landlord’s perspective, he watched thousands of businesses thrive, while hundreds of others failed. Interestingly enough, the most successful belonged to chains or franchise systems. In 1985 he started developing his first business—a 1-hour photo lab. As the chain expanded, Craig purchased his first franchise, a MAACO Auto Painting shop in 1991.

In 1995, Craig and his wife sold their MAACO franchise and chain of successful 1-hour photo stores and stepped into your shoes. They were nervous about finding their next business adventure, but they knew they wanted it to be another franchise. That was when they scheduled a free business consultation in the Orange County FranNet office. After the franchise expert evaluated their skills, he introduced the Wells to an opportunity he felt best suited their strengths and goals. Since then, and for the next 21 years, Craig was the President and CEO of Cash Plus, Inc., a national franchise company in the retail financial services industry. During that time as a franchisor, Craig continued working with FranNet’s international network of consultants who referred qualified franchisee candidates to expand his franchise and build their futures.

At today’s workshop, you can draw from Craig’s 32 years as a small business owner, franchisee and franchisor to help you organize the correct puzzle pieces into the one picture that can make your future dreams a reality.

Richard is an attorney and business adviser with over 30 years of varied experience. He focuses his practice on business transactions for entrepreneurs and franchisees. His work includes mergers and acquisitions, real estate transactions, structuring business entities, advising franchisees, counseling on employment issues, and negotiating and preparing contracts, leases and licenses. He is known for providing pragmatic and understandable advice on complex issues and realistic solutions with a bottom-line orientation. He also acts as outside General Counsel to several businesses.

(Registration/Check-in 5:30 to 6:00 PM)
 
 
  
July

 
Hiring Made Easy
Location:Brea Chamber of Commerce
1 Civic Center Circle, 2nd Floor, Brea 92821
Click here to view map
Date & Time:July 6 2017, Thursday, from 6:00 PM to 9:00 PM
Cost:No Cost
More Info:


Hiring the right person is the key to success to any business. In a recent study it was estimated that it costs over $65,000 to hire one 25K level employee. With that much money at stake you can’t afford to be wrong. Two of the Top Five reasons for a business to fail directly relate to interviewing and hiring properly. The majority of businesses large and small do less than a decent job in hiring which ends up costing their businesses loss of sales, upset customers and creating internal frustrations as well as potential lawsuits. You will leave this workshop with far more confidence in how to find, interview, hire, motivate, compensate and avoid or prevent lawsuits. Doing it wrong can cost you tens of thousands of dollars. You will learn how to do it right and recruit & keep the best staff members.

Subjects covered:

• What Are You Looking For?
• Creating Job Descriptions & Ads
• Resumes
• Finding The Applicants
• Questions To Ask
• Interview Stoppers
• Testing
• References
• Making An Offer
• Motivating Employees
• Terminations

Barry McKinley of SCORE presents this workshop. He has operated 10 different companies in 5 different industries (Medical, Surf, Motorsports, Insurance and Personnel). He either started or purchased each of these businesses. He later sold each of the companies to investors, employees, competitors including a Fortune 1000 Company. In his career he has interviewed and hired 1000’s of employees for his many different companies. With this much experience he has made every hiring mistake that can be made (some twice). As a SCORE Member he has participated in over 2,000 face to face sessions with business owners and twice that number via cyber counseling.

(Registration/Check-in 5:30 to 6:00 PM)
 
Legal Topics In Starting A Small Business In California
Location:Urban Workshop
365-A Clinton Street, Costa Mesa 92626
Click here to view map
Date & Time:July 19 2017, Wednesday, from 6:00 PM to 8:30 PM
Cost:No Cost
More Info:


FREE WORKSHOP: LEGAL TOPICS IN STARTING A SMALL BUSINESS IN CALIFORNIA

Come to the workshop to learn about:

• The principal types of legal business structures available in California
• Practical considerations to starting your business
• Responsibilities of small business owners

FREE legal and business assistance provided by volunteers!

• During the workshop, a SCORE volunteer will be available to assist attendees with business questions.
• After the workshop, volunteer attorneys will be available to assist attendees who meet the income eligibility guidelines of the Public Law Center*

* To RSVP or to receive more information, contact Sarah Efthymiou at the Public Law Center at 714-541-1010 x 281, or email sefthymiou@publiclawcenter.org.

(Registration/Check-in 5:30 to 6:00 PM)
 
The Secrets To Buying A Franchise
Location:Orange Public Library
407 E. Chapman Ave., Orange 92866
Click here to view map
Date & Time:July 24 2017, Monday, from 6:00 PM to 9:00 PM
Cost:No Cost
More Info:


You will learn how to evaluate starting a franchise vs. an independent business vs. buying an existing business; the best types of franchises to open in today’s economy; the myths about franchising; the costs to start a franchise; how to research a franchise to make sure it’s the right choice; how to decide which franchises are best for you; what mistakes to avoid when choosing and researching a franchise; negotiation issues; California laws & common issues; legal documents, e.g. disclosure document and franchise agreement.

Craig Wells is a Franchise Specialist with FranNet of Southern California. FranNet just celebrated its 30th anniversary and is one of the oldest franchise consulting firms in America. Before becoming an entrepreneur, Craig spent 14 years in shopping center management. From the landlord’s perspective, he watched thousands of businesses thrive, while hundreds of others failed. Interestingly enough, the most successful belonged to chains or franchise systems. In 1985 he started developing his first business—a 1-hour photo lab. As the chain expanded, Craig purchased his first franchise, a MAACO Auto Painting shop in 1991.

In 1995, Craig and his wife sold their MAACO franchise and chain of successful 1-hour photo stores and stepped into your shoes. They were nervous about finding their next business adventure, but they knew they wanted it to be another franchise. That was when they scheduled a free business consultation in the Orange County FranNet office. After the franchise expert evaluated their skills, he introduced the Wells to an opportunity he felt best suited their strengths and goals. Since then, and for the next 21 years, Craig was the President and CEO of Cash Plus, Inc., a national franchise company in the retail financial services industry. During that time as a franchisor, Craig continued working with FranNet’s international network of consultants who referred qualified franchisee candidates to expand his franchise and build their futures.

At today’s workshop, you can draw from Craig’s 32 years as a small business owner, franchisee and franchisor to help you organize the correct puzzle pieces into the one picture that can make your future dreams a reality.

(Registration/Check-in 5:30 to 6:00 PM)
 
 
  
August

 
Women's Breakfast
Location:Center Club
650 Town Center Dr, Costa Mesa 92626
Click here to view map
Date & Time:August 4 2017, Friday, from 7:30 AM to 10:30 AM
Cost: $35 pre-register online by Aug 3; $40 AFTER Aug 3 and at the door (cash or check only). Valet Parking included.
More Info:


If you know someone who owns a small to medium sized business, they need this breakfast. It's an opportunity to:

•Learn from other successful businesswomen
•Network with other small business owners
•Share ideas, experience and advice
•Learn about the services of SCORE

Note: general registration begins at 7:30 a.m.
 
How to Perfect the Elevator Pitch and Win More Business
Location:La Habra Community Center
101 W La Habra Blvd, El Camino Room, La Habra 90631
Click here to view map
Date & Time:August 9 2017, Wednesday, from 5:30 PM to 8:30 PM
Cost:No Cost
More Info:


It does not matter what you’re selling: an idea for a new business, an existing product or service, or a project. It also does not matter who you are selling to: investors, lenders, customers, potential clients. In order to have a chance to close the deal, you first need the audience to listen to what you have to say. But getting the audience to listen to you is much harder than it looks. This workshop will help you to create an effective elevator pitch, so you can quickly catch the attention of the audience, persuade them to pay attention, and convince them that they want to hear more.

Barry McKinley of SCORE is the presenter. He has owned 10 different businesses in 5 different industries. These businesses were either purchased or started, and he later sold them to investors, employees, competitors or large corporations. His entire career has been based on building companies from scratch to the point that they could be acquired. He operated his own medical sales company generating over $50 million in sales. He has sold products and services to professionals, large and small companies, buying groups and directly to consumers. Barry estimates that he has made 25,000 sales presentations to groups varying from 1 to 100. He has personally hired and managed in excess of 200 sales people. He has won numerous sales awards, contests and industry recognitions. As a SCORE mentor Barry has participated in over 2,100 face-to-face sessions with business owners and twice that number via email counseling.

(Registration/Check-in 5:00 to 5:30 PM)
 
Intellectual Property Fundamentals For The Start-up
Location:Fullerton Public Library
353 W Commonwealth Ave, Fullerton 92832
Click here to view map
Date & Time:August 17 2017, Thursday, from 6:00 PM to 9:00 PM
Cost:No Cost
More Info:


Learn the difference between patent, trademark, trade secret, and copyright protection. Which type of protection is right for you? What happens if you do not seek protection? What are the limits to protection? What is the cost of protection?

This workshop is presented by Michael Shimokaji of the law firm of Shimokaji & Associates, P.C., of Irvine, specialists in intellectual property. For more than 20 years Mr. Shimokaji has supported clients in industries as diverse as aerospace, apparel, household products, medical devices, software, telecommunications, photo imaging, and semiconductors. He is the author of numerous articles and has lectured for local and national organizations, as well as abroad. He served on the Executive Committee for the California State Bar Intellectual Property Section and recently completed a term on the California State Bar Federal Courts Committee. Mr. Shimokaji has been a member of the editorial board for The Journal of The Association of University Technology Managers. He is admitted to the California Bar and admitted to practice before the United States Patent and Trademark Office.

(Registration/Check-in 5:30 to 6:00 PM)
 
 
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