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Tech & Marketing - SEASON 3
Location:Microsoft Store - Mission Viejo
The Shops At Mission Viejo, #578, 2nd Floor (at the theater), Mission Viejo 92691
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Date & Time:May 9 2017, Tuesday, from 5:30 PM to 8:30 PM
Cost:No Cost
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We will start at 5:30 PM: (Registration).
6:00 to 7:00: Workshop: 1st session as below:
7:00 to 7:15: Networking and refreshments.
7:15 to 8:15: Workshop: 2nd session as below:
8:15 to 8:30: Networking and end of sessions.

Session #1: Using Marketing Automation Tools to Expand Your Reach in the Digital World

Presented by Eric Klauss. Eric has over 20 years of experience selling, consulting and recommending business technology solutions, especially ERP & CRM as a customer, consultant and salesperson in the industry. He is also a Small Business Mentor with SCORE Orange County CA and serves as President of the International Association of Microsoft Channel Partners in Southern California.

Session #2: “The Purple Cow Secret of Successful Businesses” – Defining Your Unique Selling Proposition

Presented by Gregg Arends. Gregg has over 25 years of consumer marketing experience and an MBA from Kellogg Graduate School of Management at Northwestern University. Gregg has held major marketing positions in both small and large businesses including Jim Beam Brands, ConAgra, Hansen Beverage (aka Monster Energy), and The Omnicom Group. As an agency executive, he worked in a wide variety of industries for major clients including Nissan, Kia Motors, Procter & Gamble, Lawry’s Foods, and Mattel. Gregg also established his own beverage marketing agency and has worked with several small beverage brands from concept through launch phases. Gregg currently works part time as an Adjunct Professor of Marketing at Cal Poly Pomona where he teaches both undergrad and MBA classes in marketing strategy, advertising, promotions and international marketing.

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