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Branding & Website Strategy for Your Organization
Location:Laguna Woods City Hall
24264 El Toro Rd., Council Chambers, Laguna Woods 92637
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Date & Time:April 13 2017, Thursday, from 6:00 PM to 9:00 PM
Cost:No Cost
More Info:


Manage your organization's web presence. In this workshop we will cover:

• How your brand effects design decisions
• Choosing a look for your organization
• Unfolding your story through images, content and navigation
• Using WordPress and choosing a template
• Search engine optimization and maximizing your page rank
• Best practices to maintain and update your website
• Incorporating social media
• Measuring success through analytics
• Budgeting and choosing a vendor

About the Presenter: Mark Raymond is president of Luminys, a cloud services company that works with Orange County businesses to streamline and simplify their office technology. Mark is a seasoned marketing and technology executive with expertise in WordPress, search engine optimization, and communication strategy. Prior to founding Luminys, Mark cofounded a telecom company, served as VP of Marketing for an internet company that was acquired by Yahoo, was a Program Manager for Phoenix Technologies in Silicon Valley where he managed new technology development and served on several industry boards. Mark has an undergraduate degree in computer science and an executive MBA with an emphasis in Finance, both from the University of California, Irvine.

(Registration/Check-in 5:30 to 6:00 PM)
 
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