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Branding & Website Strategy for Your Organization
Location:Placentia Library
411 E Chapman Ave., Placentia 92870
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Date & Time:June 15 2017, Thursday, from 5:00 PM to 8:00 PM
Cost:No Cost
More Info:

Manage your organization's web presence. In this workshop we will cover:

• How your brand effects design decisions
• Choosing a look for your organization
• Unfolding your story through images, content and navigation
• Using WordPress and choosing a template
• Search engine optimization and maximizing your page rank
• Best practices to maintain and update your website
• Incorporating social media
• Measuring success through analytics
• Budgeting and choosing a vendor

About the Presenter: Mark Raymond is a seasoned executive with deep marketing and technical expertise. He is president of Luminys, a company specializing in branding, WordPress website design, social media, analytics and communications. Prior to founding Luminys, Mark cofounded a telecom company, served as VP of Marketing for an internet company that was acquired by Yahoo, and was a Program Manager for Phoenix Technologies in Silicon Valley where he managed new technology development and served on several industry boards. Mark has business acquisition experience, has worked internationally, and has studied Mandarin and Japanese. He has an undergraduate degree in computer science and an Executive MBA with an emphasis in Finance, both from the University of California, Irvine.

(Registration/Check-in 4:30 to 5:00 PM)
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