Marketing:     How to Get and Keep More Customers Location: San Juan Capistrano Regional Branch - OC Public Library 31495 El Camino Real, La Sala Room, San Juan Capistrano 92675 Click here to view map Date & Time: August 10 2010, Tuesday, from 5:30 PM to 8:30 PM Cost: No Cost More Info: In this workshop you will learn how to identify your target audience and move it through the six steps of the “purchase process” -- from “awareness” to “buy”. You will learn how to implement the two critical ways to grow your business. You will learn why all customers are NOT equal and how you can focus your business on those customers who provide the “highest yield” to your revenue and profit. And, perhaps most importantly, you will learn how to calculate and how to improve the “value equation” of your product or service. This workshop is a must for all business entrepreneurs who want to “win” the “marketing battle.”